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The use of Augmented Reality (AR) marketing in various sectors like retail, events, food and beverage and entertainment is gaining momentum, with significant percentages of users showing interest:
of consumers are interested in using AR
Demonstrating the growing relevance of AR in influencing consumer behavior in retail.
would buy from a brand that offers an AR
Strong among consumers for brands that integrate AR into their marketing strategies.
Compound Annual Growth Rate (CAGR)
The AR market is valued at $57.26B in 2023 with projections of $597.54 billion by 2030.