Year: 2018

2018: Where We’ve Been, and Where We’re Going

2018 was one of our most exciting years at Upcoming Media. We’ve had the privilege to develop and expand our technology to help a wide array of clients bring exciting, interactive augmented reality (AR) experiences to their customers. We’ve also created some amazing partnerships that give us even bigger tech muscles here in “Silicon Valley […]
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Saint Elizabeth Healthcare: Using AR to Spread Hope and Happiness

Founded in 1908, Saint Elizabeth Healthcare (SE Health) is a not-for-profit charitable organization and Canada’s largest diversified healthcare company. Their over 9,000 “leaders of impact” deliver integrated home, virtual, and seniors health care services and support to more than 20,000 Canadians each day, spreading hope and happiness to every life they touch. Over the years, […]
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AR Sneaker Store

The AR Sneaker Store: A Perfect Fit for Footwear Retail

Browsing online or in a catalogue for shoes can be great fun, but it’s hard to get an actual “feel” for the sneaker on a flat piece of paper. To really allow consumers to immerse themselves when browsing products, shoe retailers need to embrace technology to provide memorable shopping experiences that will create immediate excitement and […]
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AR for Food & Beverage: A Mouth-Watering Digital Experience

Many diners love hearing the words, “Would you like to see the dessert menu?” Both server and restaurant owners love it when customers answer in the affirmative. Desserts look tempting enough on paper, but imagine how much more restaurants could boost food and beverage sales by providing customers with an immersive augmented reality (AR) experience […]
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“Driving” Automotive Sales with Augmented Reality

When people are investing a new automobile, they always need two things in order to make an informed purchase: the right information, and an emotional connection to the vehicle. The challenge for automakers is how to provide both in a fun, fast, and engaging way that parallels the instant gratification that consumers are becoming accustomed […]
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Do You Advertise using AR? If Not, You Should Be.

50 years ago, TV, radio, and print advertising were the most common ways of reaching new customers. Especially to those raised in the mid-20th century, they’re still very effective today, despite the fact that they offer no means of customer engagement. But with the rise of digital and social media advertising, customers’ expectations have risen. […]
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How Big is Apple? As it Turns Out, Really, Really Big.

Remember that old phrase, “An apple a day keeps the doctor away?” Considering the recent announcement of Apple Inc.’s current worth, one could update that adage to read, “Selling Apple products today keeps the investors at play.” That’s because Apple has recently been valuated on the market as a trillion dollar company, making it the […]
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Augmented Reality Toronto

How Consumers Really Use Augmented Reality

Augmented reality (AR) has often been associated with gaming, entertainment, and social media. In other words, people find AR experiences engaging and fun. However, more and more brands are recognizing that the impact AR has can be extended beyond the realm of Pokémon GO and into consumer experiences that can boost repeat sales. As with […]
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Facebook Augmented Reality Ads: Transforming the Customer Experience

Once again, tech giant Facebook is adding a new game-changing innovation to its arsenal with Facebook Augmented Reality Ads. Currently being tested on the Facebook app, this new feature will allow advertisers to offer exciting augmented reality (AR) experiences right in their newsfeed. Facebook users will have the ability to try on fashion accessories, experiment […]
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Photogrammetry and 3D Scanning: Setting New Paths in AR

It goes without saying that technology has transformed the way retailers interact and engage with their customers. However, what’s really astounding is how technology’s continued evolution keeps retailers adapting new concepts at an unprecedented rate. For example, augmented reality (AR) is quickly gaining steam across many industries to create engaging, memorable experiences for their customers. […]
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Social Media Augmented Reality

How Augmented Reality is Influencing Social Media in 2018

These days, no matter which industry you’re in, a social media presence is paramount to success. However, finding and keeping online customers through social media is no longer about just being there, but rather how brands use technology to stand out from their competition. The good news for advertisers is that social media platforms have […]
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Speakers University Launches Amazing Augmented Reality Experience

Speakers University Launches Augmented Reality Experience

If you ask a student how they prefer to receive their lesson material, some might say they’d rather read it than use technology. Others, however, wouldn’t hesitate to offer the opposite preference. But now, thanks to augmented reality (AR), both readers and lovers of technology can have the best of both worlds. Launched in 2012, Speakers […]
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Whether it’s a design concept or you’re looking to promote a new product, our Upcoming Media Solutions will recalibrate the way you think about conducting day-to-day business.

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