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Facebook Augmented Reality Ads: Transforming the Customer Experience

Once again, tech giant Facebook is adding a new game-changing innovation to its arsenal with Facebook Augmented Reality Ads. Currently being tested on the Facebook app, this new feature will allow advertisers to offer exciting augmented reality (AR) experiences right in their newsfeed. Facebook users will have the ability to try on fashion accessories, experiment […]
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Photogrammetry and 3D Scanning: Setting New Paths in AR

It goes without saying that technology has transformed the way retailers interact and engage with their customers. However, what’s really astounding is how technology’s continued evolution keeps retailers adapting new concepts at an unprecedented rate. For example, augmented reality (AR) is quickly gaining steam across many industries to create engaging, memorable experiences for their customers. […]
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Social Media Augmented Reality

How Augmented Reality is Influencing Social Media in 2018

These days, no matter which industry you’re in, a social media presence is paramount to success. However, finding and keeping online customers through social media is no longer about just being there, but rather how brands use technology to stand out from their competition. The good news for advertisers is that social media platforms have […]
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Speakers University Launches Amazing Augmented Reality Experience

Speakers University Launches Augmented Reality Experience

If you ask a student how they prefer to receive their lesson material, some might say they’d rather read it than use technology. Others, however, wouldn’t hesitate to offer the opposite preference. But now, thanks to augmented reality (AR), both readers and lovers of technology can have the best of both worlds. Launched in 2012, Speakers […]
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Augmented/Virtual Reality Usage to Grow By Up to 300% by 2025

Augmented/Virtual Reality Usage to Grow By Up to 300% by 2025

As more consumers discover the awesome power and impact of augmented reality (AR) and virtual reality (VR) to engage and educate them on their favourite products, brands are responding by investing more into AR initiatives to increase its reach even further. Because of this investment, the number of people interacting with AR technology is expected […]
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Augmented/Virtual Reality Market Projected to Top $215B by 2021

Augmented/Virtual Reality Market Projected to Top $215B by 2021

The Pokémon Go craze that started during the summer of 2016 proved that augmented reality (AR) could be used to create a compelling world that the user can immerse themselves in for hours – and keep coming back for more. For marketers, AR and virtual reality (VR) opened a world of possibilities to create amazing […]
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5 Ways Augmented Reality Adds Value to Realtors

Thanks to digital technology, prospective homebuyers can search for a new home or cottage online, saving time and easing the transaction process for both themselves and their real estate broker or agent. With augmented reality (AR) technology rising in popularity and becoming widely used to create effective, engaging marketing campaigns, realtors can now create unique digital […]
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Create Interactive Scavenger Hunts with Augmented Reality Places

Create Interactive Scavenger Hunts with Augmented Reality Places

Remember the Pokémon Go craze during the summer of 2016? Even if you didn’t play the game yourself, you had a sense of the concept: By using an app, players “find” and “capture” virtual characters in the real world to gain points and advance levels. The game took the Internet by storm in part because […]
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Enhance Education with Amazing 3D Augmented Reality Experiences

Motivating students to learn and excel should be every educator’s mission. With augmented reality (AR) experiences through mobile apps, students today have the opportunity to not only learn, but also be completely engaged with their studies. The results are better grades and an improved love of learning students can take with them throughout their lives. […]
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Increase Conversions Using Customized AR Experiences

Increase Conversions Using Customized AR Experiences

Between traffic congestion, parking lots, and crowds, more and more people are looking for better shopping options than having to visit their local mall or big box store. Online shopping offers a solution, but it’s hard to imagine how that product will look in your home without actually visiting the store. With a fully customized […]
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Create a Social Media Buzz with Augmented Reality Faces

Social media is a great way to get your brand in front of thousands – and possibly millions – of potential customers. The best way to get your brand message viral is to provide users with something fun and engaging that they can share with their networks. By using augmented reality (AR) masks, users can […]
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Create and Share Brand Messaging with Augmented Reality Experiences

The rise of online shopping has changed how people interact with their favourite brands. Never before have consumers had so much choice right at their fingerprints, prompting companies to create innovative customer experiences that will draw attention away from their competitors. Ironically, in this age of digital technology, print advertising is seeing a resurgence. Online […]
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