Upcoming Media

“Driving” Automotive Sales with Augmented Reality

When people are investing a new automobile, they always need two things in order to make an informed purchase: the right information, and an emotional connection to the vehicle. The challenge for automakers is how to provide both in a fun, fast, and engaging way that parallels the instant gratification that consumers are becoming accustomed […]

Do You Advertise using AR? If Not, You Should Be.

50 years ago, TV, radio, and print advertising were the most common ways of reaching new customers. Especially to those raised in the mid-20th century, they’re still very effective today, despite the fact that they offer no means of customer engagement. But with the rise of digital and social media advertising, customers’ expectations have risen. […]

How Big is Apple? As it Turns Out, Really, Really Big.

Remember that old phrase, “An apple a day keeps the doctor away?” Considering the recent announcement of Apple Inc.’s current worth, one could update that adage to read, “Selling Apple products today keeps the investors at play.” That’s because Apple has recently been valuated on the market as a trillion dollar company, making it the […]

How Consumers Really Use Augmented Reality

Augmented reality (AR) has often been associated with gaming, entertainment, and social media. In other words, people find AR experiences engaging and fun. However, more and more brands are recognizing that the impact AR has can be extended beyond the realm of Pokémon GO and into consumer experiences that can boost repeat sales. As with […]

Facebook Augmented Reality Ads: Transforming the Customer Experience

Once again, tech giant Facebook is adding a new game-changing innovation to its arsenal with Facebook Augmented Reality Ads. Currently being tested on the Facebook app, this new feature will allow advertisers to offer exciting augmented reality (AR) experiences right in their newsfeed. Facebook users will have the ability to try on fashion accessories, experiment […]

Photogrammetry and 3D Scanning: Setting New Paths in AR

It goes without saying that technology has transformed the way retailers interact and engage with their customers. However, what’s really astounding is how technology’s continued evolution keeps retailers adapting new concepts at an unprecedented rate. For example, augmented reality (AR) is quickly gaining steam across many industries to create engaging, memorable experiences for their customers. […]

Speakers University Launches Amazing Augmented Reality Experience

Speakers University Launches Augmented Reality Experience

If you ask a student how they prefer to receive their lesson material, some might say they’d rather read it than use technology. Others, however, wouldn’t hesitate to offer the opposite preference. But now, thanks to augmented reality (AR), both readers and lovers of technology can have the best of both worlds. Launched in 2012, Speakers […]

Augmented/Virtual Reality Usage to Grow By Up to 300% by 2025

As more consumers discover the awesome power and impact of augmented reality (AR) and virtual reality (VR) to engage and educate them on their favourite products, brands are responding by investing more into AR initiatives to increase its reach even further. Because of this investment, the number of people interacting with AR technology is expected […]

Augmented/Virtual Reality Market Projected to Top $215B by 2021

The Pokémon Go craze that started during the summer of 2016 proved that augmented reality (AR) could be used to create a compelling world that the user can immerse themselves in for hours – and keep coming back for more. For marketers, AR and virtual reality (VR) opened a world of possibilities to create amazing […]

5 Ways Augmented Reality Adds Value to Realtors

Thanks to digital technology, prospective homebuyers can search for a new home or cottage online, saving time and easing the transaction process for both themselves and their real estate broker or agent. With augmented reality (AR) technology rising in popularity and becoming widely used to create effective, engaging marketing campaigns, realtors can now create unique digital […]

Create Interactive Scavenger Hunts with Augmented Reality Places

Remember the Pokémon Go craze during the summer of 2016? Even if you didn’t play the game yourself, you had a sense of the concept: By using an app, players “find” and “capture” virtual characters in the real world to gain points and advance levels. The game took the Internet by storm in part because […]