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Beyond HUDs: AR Innovations That Will Drive Future Cars Forward

We live in an exciting point in the history of automobiles. The day when land vehicles run exclusively on renewable energy and drive completely on their own may not come soon, but we have the privilege to witness the cars which are becoming not just more electric and autonomous, but also more “augmented.” Augmented reality […]
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Beachcomber AR

Using Augmented Reality to Boost Resort Bookings

The digital age has empowered travellers to browse luxury resort options online and compare different destinations to craft the perfect getaway. Never before has shopping for and booking vacations been so fast and easy, unless you work as professional travel agent – and even then you’d still have stacks of brochures to leaf through when […]
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Steak Poke Bowl

3D Food And Drink: Immersing Trade Shows in Delicious Deep Dish AR

Upcoming Media served up some impressive augmented reality (AR) experiences at two high profile conferences in Toronto this past month: the Restaurants Canada Show and the DX3 Trade Show. In partnership with MetaVRse, North America’s leading VR + AR consulting and product development company, and the Toronto chapter of the VRARA, the world’s leading association […]
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Visit 3D Food & Drink at the Restaurants Canada Show in Toronto

The 2019 Restaurants Canada Show takes place in Toronto at the Enercare Centre from February 24 – 26. For over 70 years, hospitality professionals from all over the world have come together to shop, taste, learn, connect, and grow their business at the event, which is owned and operated by Restaurants Canada. Over 18,000 attendees […]
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2018: Where We’ve Been, and Where We’re Going

2018 was one of our most exciting years at Upcoming Media. We’ve had the privilege to develop and expand our technology to help a wide array of clients bring exciting, interactive augmented reality (AR) experiences to their customers. We’ve also created some amazing partnerships that give us even bigger tech muscles here in “Silicon Valley […]
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Saint Elizabeth Healthcare: Using AR to Spread Hope and Happiness

Founded in 1908, Saint Elizabeth Healthcare (SE Health) is a not-for-profit charitable organization and Canada’s largest diversified healthcare company. Their over 9,000 “leaders of impact” deliver integrated home, virtual, and seniors health care services and support to more than 20,000 Canadians each day, spreading hope and happiness to every life they touch. Over the years, […]
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AR Sneaker Store

The AR Sneaker Store: A Perfect Fit for Footwear Retail

Browsing online or in a catalogue for shoes can be great fun, but it’s hard to get an actual “feel” for the sneaker on a flat piece of paper. To really allow consumers to immerse themselves when browsing products, shoe retailers need to embrace technology to provide memorable shopping experiences that will create immediate excitement and […]
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AR for Food & Beverage: A Mouth-Watering Digital Experience

Many diners love hearing the words, “Would you like to see the dessert menu?” Both server and restaurant owners love it when customers answer in the affirmative. Desserts look tempting enough on paper, but imagine how much more restaurants could boost food and beverage sales by providing customers with an immersive augmented reality (AR) experience […]
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“Driving” Automotive Sales with Augmented Reality

When people are investing a new automobile, they always need two things in order to make an informed purchase: the right information, and an emotional connection to the vehicle. The challenge for automakers is how to provide both in a fun, fast, and engaging way that parallels the instant gratification that consumers are becoming accustomed […]
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Do You Advertise using AR? If Not, You Should Be.

50 years ago, TV, radio, and print advertising were the most common ways of reaching new customers. Especially to those raised in the mid-20th century, they’re still very effective today, despite the fact that they offer no means of customer engagement. But with the rise of digital and social media advertising, customers’ expectations have risen. […]
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How Big is Apple? As it Turns Out, Really, Really Big.

Remember that old phrase, “An apple a day keeps the doctor away?” Considering the recent announcement of Apple Inc.’s current worth, one could update that adage to read, “Selling Apple products today keeps the investors at play.” That’s because Apple has recently been valuated on the market as a trillion dollar company, making it the […]
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Augmented Reality Toronto

How Consumers Really Use Augmented Reality

Augmented reality (AR) has often been associated with gaming, entertainment, and social media. In other words, people find AR experiences engaging and fun. However, more and more brands are recognizing that the impact AR has can be extended beyond the realm of Pokémon GO and into consumer experiences that can boost repeat sales. As with […]
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Whether it’s a design concept or you’re looking to promote a new product, our Upcoming Media Solutions will recalibrate the way you think about conducting day-to-day business.

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