Augmented Reality

Beyond HUDs: AR Innovations That Will Drive Future Cars Forward

We live in an exciting point in the history of automobiles. The day when land vehicles run exclusively on renewable energy and drive completely on their own may not come soon, but we have the […]

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Using Augmented Reality to Boost Resort Bookings

The digital age has empowered travellers to browse luxury resort options online and compare different destinations to craft the perfect getaway. Never before has shopping for and booking vacations been so fast and easy, unless […]

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3D Food And Drink: Immersing Trade Shows in Delicious Deep Dish AR

Upcoming Media served up some impressive augmented reality (AR) experiences at two high profile conferences in Toronto this past month: the Restaurants Canada Show and the DX3 Trade Show. In partnership with MetaVRse, North America’s […]

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Visit 3D Food & Drink at the Restaurants Canada Show in Toronto

The 2019 Restaurants Canada Show takes place in Toronto at the Enercare Centre from February 24 – 26. For over 70 years, hospitality professionals from all over the world have come together to shop, taste, […]

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2018: Where We’ve Been, and Where We’re Going

2018 was one of our most exciting years at Upcoming Media. We’ve had the privilege to develop and expand our technology to help a wide array of clients bring exciting, interactive augmented reality (AR) experiences […]

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“Driving” Automotive Sales with Augmented Reality

When people are investing a new automobile, they always need two things in order to make an informed purchase: the right information, and an emotional connection to the vehicle. The challenge for automakers is how […]

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Do You Advertise using AR? If Not, You Should Be.

50 years ago, TV, radio, and print advertising were the most common ways of reaching new customers. Especially to those raised in the mid-20th century, they’re still very effective today, despite the fact that they […]

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Facebook Augmented Reality Ads: Transforming the Customer Experience

Once again, tech giant Facebook is adding a new game-changing innovation to its arsenal with Facebook Augmented Reality Ads. Currently being tested on the Facebook app, this new feature will allow advertisers to offer exciting […]

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Photogrammetry and 3D Scanning: Setting New Paths in AR

It goes without saying that technology has transformed the way retailers interact and engage with their customers. However, what’s really astounding is how technology’s continued evolution keeps retailers adapting new concepts at an unprecedented rate. […]

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Create Interactive Scavenger Hunts with Augmented Reality Places

Remember the Pokémon Go craze during the summer of 2016? Even if you didn’t play the game yourself, you had a sense of the concept: By using an app, players “find” and “capture” virtual characters […]

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