Augmented Reality

Revolutionizing Interactive Advertising: The Social Approach

Innovative Collaborations with Global Brands In the dynamic world of advertising, Upcoming Media Inc. stands out as a leader in interactive and immersive marketing. Our unique approach, particularly in the…

How Basketball and Spark AR Combined Make an Awesome Customer Experience

Few things are as exciting to watch as your favourite basketball player rushing down the court and a shooting three-pointer as the final buzzer sounds. The energy from the stadium…

Using Spark AR Technology to Create Amazing Food Experiences for Wendy’s

Forward-thinking restaurant owners and quick-service food retailers understand the importance of using tech to keep their products top of mind with consumers. This strategy has become especially important during the…

Beyond HUDs: AR Innovations That Will Drive Future Cars Forward

We live in an exciting point in the history of automobiles. The day when land vehicles run exclusively on renewable energy and drive completely on their own may not come…

Beachcomber AR

Using Augmented Reality to Boost Resort Bookings

The digital age has empowered travellers to browse luxury resort options online and compare different destinations to craft the perfect getaway. Never before has shopping for and booking vacations been…

Steak Poke Bowl

3D Food And Drink: Immersing Trade Shows in Delicious Deep Dish AR

Upcoming Media served up some impressive augmented reality (AR) experiences at two high profile conferences in Toronto this past month: the Restaurants Canada Show and the DX3 Trade Show. In…

Visit 3D Food & Drink at the Restaurants Canada Show in Toronto

The 2019 Restaurants Canada Show takes place in Toronto at the Enercare Centre from February 24 – 26. For over 70 years, hospitality professionals from all over the world have…

2018: Where We’ve Been, and Where We’re Going

2018 was one of our most exciting years at Upcoming Media. We’ve had the privilege to develop and expand our technology to help a wide array of clients bring exciting,…

“Driving” Automotive Sales with Augmented Reality

When people are investing a new automobile, they always need two things in order to make an informed purchase: the right information, and an emotional connection to the vehicle. The…

Do You Advertise using AR? If Not, You Should Be.

50 years ago, TV, radio, and print advertising were the most common ways of reaching new customers. Especially to those raised in the mid-20th century, they’re still very effective today,…