Augmented Reality

How Basketball and Spark AR Combined Make an Awesome Customer Experience

Few things are as exciting to watch as your favourite basketball player rushing down the court and a shooting three-pointer as the final buzzer sounds. The energy from the stadium reverberates in the streets, homes, and communities of fans around the world. With 2.2 billion fans globally and a massive fan base in North America, […]

Beyond HUDs: AR Innovations That Will Drive Future Cars Forward

We live in an exciting point in the history of automobiles. The day when land vehicles run exclusively on renewable energy and drive completely on their own may not come soon, but we have the privilege to witness the cars which are becoming not just more electric and autonomous, but also more “augmented.” Augmented reality […]

Using Augmented Reality to Boost Resort Bookings

The digital age has empowered travellers to browse luxury resort options online and compare different destinations to craft the perfect getaway. Never before has shopping for and booking vacations been so fast and easy, unless you work as professional travel agent – and even then you’d still have stacks of brochures to leaf through when […]

3D Food And Drink: Immersing Trade Shows in Delicious Deep Dish AR

Upcoming Media served up some impressive augmented reality (AR) experiences at two high profile conferences in Toronto this past month: the Restaurants Canada Show and the DX3 Trade Show. In partnership with MetaVRse, North America’s leading VR + AR consulting and product development company, and the Toronto chapter of the VRARA, the world’s leading association […]

Visit 3D Food & Drink at the Restaurants Canada Show in Toronto

The 2019 Restaurants Canada Show takes place in Toronto at the Enercare Centre from February 24 – 26. For over 70 years, hospitality professionals from all over the world have come together to shop, taste, learn, connect, and grow their business at the event, which is owned and operated by Restaurants Canada. Over 18,000 attendees […]

2018: Where We’ve Been, and Where We’re Going

2018 was one of our most exciting years at Upcoming Media. We’ve had the privilege to develop and expand our technology to help a wide array of clients bring exciting, interactive augmented reality (AR) experiences to their customers. We’ve also created some amazing partnerships that give us even bigger tech muscles here in “Silicon Valley […]

“Driving” Automotive Sales with Augmented Reality

When people are investing a new automobile, they always need two things in order to make an informed purchase: the right information, and an emotional connection to the vehicle. The challenge for automakers is how to provide both in a fun, fast, and engaging way that parallels the instant gratification that consumers are becoming accustomed […]

Do You Advertise using AR? If Not, You Should Be.

50 years ago, TV, radio, and print advertising were the most common ways of reaching new customers. Especially to those raised in the mid-20th century, they’re still very effective today, despite the fact that they offer no means of customer engagement. But with the rise of digital and social media advertising, customers’ expectations have risen. […]

Facebook Augmented Reality Ads: Transforming the Customer Experience

Once again, tech giant Facebook is adding a new game-changing innovation to its arsenal with Facebook Augmented Reality Ads. Currently being tested on the Facebook app, this new feature will allow advertisers to offer exciting augmented reality (AR) experiences right in their newsfeed. Facebook users will have the ability to try on fashion accessories, experiment […]

Photogrammetry and 3D Scanning: Setting New Paths in AR

It goes without saying that technology has transformed the way retailers interact and engage with their customers. However, what’s really astounding is how technology’s continued evolution keeps retailers adapting new concepts at an unprecedented rate. For example, augmented reality (AR) is quickly gaining steam across many industries to create engaging, memorable experiences for their customers. […]

Create Interactive Scavenger Hunts with Augmented Reality Places

Remember the Pokémon Go craze during the summer of 2016? Even if you didn’t play the game yourself, you had a sense of the concept: By using an app, players “find” and “capture” virtual characters in the real world to gain points and advance levels. The game took the Internet by storm in part because […]