Frequently Asked Questions

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Frequently Asked Questions

What does Upcoming Media do?

Upcoming Media Solutions uses different software platforms that enable applications to see augmented or virtual reality content. Our developers can add advanced computer vision functionality to applications, allowing it to recognize images and objects, or reconstruct environments in the real world. Whether you are building an interactive marketing campaign, a game, or a great product visualization to enable shopping experiences, Upcoming Media Solutions has all of the functionality and performance to meet your needs.

Key features include the ability to recognize and track Images, Objects, Text, Markers and reconstruct Environments. These augmented reality elements must be verified by our creative team as some elements are not feasible depending on the design submitted or the interaction requested by you or your client.

What is the Upcoming Media Solutions app?

The Upcoming Media Solutions app is a unique way for business owners, managers, agents or developers to try augmented reality, virtual reality for FREE! Simply pick an application package, select the services you need, and we will do the rest.

How is augmented reality relevant to my business?

Augmented Reality provides businesses with the tools and ability to interact with their existing customers and target audiences in a completely new way. Add interactive 3-D content to your printed media, place a link that redirects people to your online store or bring your product packaging to life, the possibilities are endless!

Can utilizing AR or VR increase my ROI?

Adding AR to your campaign allows you to increase your ROI by adding value to your brand. It is proven that by adding augmented reality to your product customers want your product up to 135% more.

What file formats do we accept?

We accept many file formats! 

Image files, such as: .jpeg, .png, .psd, .tif, .ai, and .pdf.

Audio files, such as: .wav, .mp3, .aif.

Movie files, such as: .mov, .mp4.

3D file formats, such as: .fbx or .obj .max, .c4d.

What is the 5-star Image Trigger Rating?

The augmentable rating can range from 0 to 5 for any given image. The higher the augmentable rating of an image target, the stronger the detection and tracking ability it contains. A rating of zero indicates that a target is not tracked at all by the AR system, whereas a star rating of 5 indicates that an image is easily tracked by the AR system. Image Triggers are detected based on natural features that are analyzed in the target image, stored in a database, and then compared at run time with features in the live camera image. The star rating of a target ranges between 1 and 5 stars; although targets with low rating (1 or 2 stars) can usually detect and track well. For best results, you should aim for targets with 4 or 5 stars.

What is the best size for User Defined Triggers?

For tabletop, near-field, product shelf and similar scenarios, a physical printed image target should be at least 5 inches or 12 cm in width and of reasonable height for a good AR experience. The recommended size varies based on the actual target rating and the distance to the physical image target.

Consider increasing the size of your targets if the distance of the target is higher. You can estimate the minimum size that your target should have by dividing your camera-to-target distance by ~10. For instance, a 20 cm wide target would be detectable up to a distance of about 2 meters (20 cm x 10). Note, however, that this is just a rough indication and the actual working distance size ratio can vary based on lighting conditions, camera focus, and target rating. 

What is the best way to print User Defined Triggers?

The quality of the tracking using our augmented reality technologies can degrade significantly when the printed targets are not flat. When designing the physical printouts, game boards, play pieces, try to ensure that the targets do not bend, coil up, and are not creased or wrinkled. Printouts from modern laser printers might also be glossy. Under ambient lighting conditions a glossy surface is not a problem. But under certain angles some light sources, such as a lamp, window, or the sun, can create a glossy reflection that covers up large parts of the original texture of the printout. The reflection can create issues with tracking and detection, since this problem is very similar to partially occluding the target.

The trigger features will be harder to detect and tracking can also be less stable if you are looking at the target from a very steep angle, or your target appears very oblique with regard to the camera. When defining your use scenarios, keep in mind that a target facing the camera, whose normal is well aligned with the camera viewing direction, will have a better chance to get detected and tracked.

How will the project be delivered?

After final payment has been received we will then publish your application on the App Store. Verification is needed from Apple before your application can go public. At your request, we can supply the electronic files to you through e-mail. We also keep a copy of your project on file for 1 year.

Do we provide monthly maintenance for your app?

Yes, we can provide maintenance of your digital products after they have been published ($450USD/mo.)

How do I contact someone for more information?

Go to our Contact Us page and fill out the form, or, send us an email:
General Inquires – contact@upcomingmedia.com
Sales / Marketing – sales@upcomingmedia.com

We will be available to answer any of your questions directly during business hours via Skype: upcomingmedia.
Outside of business hours, you can leave a message and we will respond within approx. 24 hours.

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