In collaboration with Wendy’s, as part of their NCAA football sponsorship and fan engagement strategy, we developed an interactive AR Photo Booth experience designed to elevate live event interaction and social sharing. The activation leveraged animated overlays, thematic branding, and real-time facial tracking to immerse participants in a custom, football-centric digital experience. Users could capture dynamic, branded content that felt both authentic to the sport and instantly shareable across social platforms.

This solution reinforced Wendy’s presence within the college football audience segment by creating a memorable, tech-forward engagement touchpoint that deepened fan connection and amplified organic social visibility. The activation aligned with broader NCAA sponsorship goals to drive experiential engagement and extend the brand’s reach beyond traditional media placements.