For Wendy’s Meme Madness, we created a playful digital activation inspired by classic internet meme culture. At the center of the experience was a rotating word wheel filled with bold, relatable phrases that users could spin to build anticipation before landing on a final result.

Once the user snapped their photo, the image instantly transformed into a fully Wendy’s-themed meme, complete with branded punchlines and graphic overlays. The experience combined humor, motion design, and interactive storytelling to turn everyday selfies into shareable comedic brand moments designed for social engagement.