Changing hair color can feel like a big commitment, so for L’Oréal Paris and Feria’s “Ready for a Change?” campaign we created a social camera experience that let users preview new colours instantly. Using advanced hair segmentation and real-time colour mapping, the effect allowed users to try multiple L’Oréal-inspired colours directly through their camera.

With a simple tap, users could switch between looks and watch their hair transform with smooth, natural transitions. Designed for selfies and short-form video, the experience turned curiosity into a playful, shareable moment—helping users imagine their next look while positioning L’Oréal as the brand behind the transformation.