For Saint Elizabeth’s “Hope & Happiness” campaign, we created a fully interactive internal experience designed to help staff connect with the organization’s mission and values. The activation placed users inside a digital city where different community challenges appear, and it’s up to the character Elizabeth to step in and help solve them.

Originally illustrated in 2D, Elizabeth was rebuilt as a 3D character, fully modeled, rigged, and animated to move through the environment and interact with each scenario. The experience also included additional menu features such as a Photo Booth, allowing staff to capture moments while highlighting Saint Elizabeth’s health mottos and brand messaging.

By turning internal learning into a playable digital experience, the campaign helped staff explore the organization’s culture in a more engaging and memorable way.