Wendy’s, a major sponsor of the NCAA March Madness tournament, sought to develop an interactive digital basketball experience that would extend fan engagement beyond traditional advertising. The objective was to create a competitive, time-sensitive game aligned with the intensity and excitement of the tournament itself.

Our solution was a three-shot challenge built around a “one sunk ball wins all” mechanic, giving users 24 seconds to complete the game. To elevate difficulty and differentiate the experience, players were required to shoot backwards rather than forwards—introducing a unique skill-based twist that increased replay value, social sharing potential, and overall engagement.