The StickARs Augmented Reality App: A New Dimension in Brand Engagement
Upcoming Media Inc., a Toronto-based tech company, has announced the upcoming December 2018 release of the new StickARs augmented reality (AR) app. This development adds a whole new dimension of possibilities to brands looking to engage customers through this rapidly growing technology, especially with the holidays right around the corner.
The StickARs app is designed to bring multiple facets of AR to businesses of all sizes. AR experiences interact with users through a customized app on their smartphones, tablets, or headsets.
No matter which industry you’re in, there’s an AR experience you can use to reach new customers and further engage current ones. With an estimated $17.8B expected to be invested into AR in 2018 alone, companies would be prudent to harness this technology now before customers come to expect it.
How AR is Becoming More Accessible
When people think of AR, they might be tempted to picture needing a large set of goggles and robust software to run even the simplest of applications. Fortunately that’s not the case – your customers can experience AR technology on devices they already own and frequently use.
Thanks to forward-thinking tech companies such as Google, Apple, Snapchat, and Facebook, most new mobile devices are already ready to run AR apps, using hardware that’s poised to become standard in smartphones and tablets.
For example, Android has developed the Asus ZenFone AR, a smartphone specifically designed for AR, among their wide selection of devices that run ARCore, Google’s AR platform.
As for Apple, they’ve claimed to have calibrated the in-phone cameras of their iPhone 8, iPhone 8 Plus, and iPhone X for smooth-running AR experiences, as well as the just-announced iPhone XR, XS, and XS Max that offer varying price points based on storage, but feature the same capabilities as the iPhone X.
Facebook and Snapchat have already updated their apps to allow for AR ads to appear in their users’ feeds, exposing brand messages to millions of customers quickly and easily. Customers can link through directly to a product, allowing for the most seamless retail shopping process possible.
How Brands are Using AR to Engage Customers
The real test for AR technology in business is how brands will use it to build customer engagement, and what strategies will be implemented to boost their bottom lines. Currently, many of the world’s leading brands and not-for-profits have already released AR experiences to the public, getting in on the game early to claim their stake in this exciting technology:
- KLM: This Dutch airline has produced an AR app that lets customers know if their bags exceed carry-on size restrictions. Users can view a transparent, virtual suitcase that displays the permitted dimensions through the lens in their phone camera. Also in camera is their actual suitcase, right next to the AR bag. Developed in conjunction with Apple, this app eliminates all confusion about whether they are required to check a bag before boarding.
- Mitsubishi: The Canadian arm of this automaker will soon be introducing an AR app in its dealership to help explain the hybrid technology of their 2018 Outlander PHEV. The app allows the customer to walk around the vehicle while using an iPad to discover how the hybrid car operates – similar to that of an x-ray of the vehicle’s inner workings. The customer will also get easy-to-understand descriptions in both English and French of how the different parts of the car operate. The result is a more-informed customer with an increased motivation to buy.
- TVET College: This South African college uses an app called the Soldamatic welding simulator to allow students to train using headgear that provides an AR welding environment. This cuts costs by removing the need for need for protective clothing, room ventilation, and welding equipment such as rods, plates, and oxygen tanks. Also, the lack of traditional equipment means no gas emissions, making the app a more eco-friendly option.
- Lucile Packard Children’s Hospital: To reduce the stress that young patients might experience during medical procedures, this hospital launched the Childhood Anxiety Reduction through Innovation and Technology (CHARIOT) program. Through a customized AR app, animated 3D characters explain to the children what’s going on during a blood draw or IV insertion, helping to create a more positive experience for both the children and their families.
The StickARs app can be utilized to handle these types of applications and much, much more. The only limit is the human imagination, and if recent innovations are any indication, the potential of our imagination is limitless.
Customized AR Solutions in Toronto, Canada, and Around the World
Have a specialized need that will enhance your customer experience through AR technology? Talk to us! No matter how complex your idea, our development team has the experience to use AR technology to build interactive solutions that your customers will love. Connect with us at email@example.com for more information!