{"id":71598,"date":"2022-01-12T14:51:11","date_gmt":"2022-01-12T19:51:11","guid":{"rendered":"https:\/\/upcomingmedia.com\/?p=71598"},"modified":"2024-01-21T04:21:52","modified_gmt":"2024-01-21T04:21:52","slug":"using-spark-ar-technology-to-create-amazing-food-experiences-for-wendys","status":"publish","type":"post","link":"https:\/\/upcomingmedia.com\/using-spark-ar-technology-to-create-amazing-food-experiences-for-wendys\/","title":{"rendered":"Using Spark AR Technology to Create Amazing Food Experiences for Wendy\u2019s"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"71598\" class=\"elementor elementor-71598\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-2ac022c6 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"2ac022c6\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-35830071\" data-id=\"35830071\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2941daaf elementor-widget elementor-widget-text-editor\" data-id=\"2941daaf\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.18.0 - 20-12-2023 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#69727d;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#69727d;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<p style=\"text-align: left;\"><span style=\"font-weight: 400;\">Forward-thinking restaurant owners and quick-service food retailers understand the importance of using tech to keep their products top of mind with consumers. This strategy has become especially important during the COVID-19 pandemic, which saw many people turn to the web and their mobile phones for home food delivery.<\/span><\/p><p><span style=\"font-weight: 400;\">Augmented reality (AR) filters provide the perfect vehicle for fast food to use hyper-realistic 3D holograms of their food to create unforgettable customer experiences that elevate their brand presence.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">That&#8217;s why when Upcoming Media got the chance to work with one of the world&#8217;s leading fast-food chains to develop a fantastic filter to promote one of their new products, we jumped at the opportunity to help.<\/span><\/p><p>\u00a0<\/p><p><b>THE PROJECT<\/b><\/p><p><span style=\"font-weight: 400;\">The project was for popular fast-food restaurant Wendy&#8217;s and their new campaign, <\/span><a href=\"https:\/\/www.wendys.com\/hot-crispy-fries\"><span style=\"font-weight: 400;\">Hot &amp; Crispy Fries Guaranteed<\/span><\/a><span style=\"font-weight: 400;\">. The highlights of the campaign included:<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">The fries are guaranteed to be hot and crispy, or Wendy&#8217;s will replace them for free<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">In a national taste test, Wendy&#8217;s Hot &amp; Crispy Fries were preferred by a nearly 2 to 1 margin over McDonald&#8217;s French fries<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Former McDonald&#8217;s Chef Mike Haracz appears in a promotional video endorsing Wendy&#8217;s new fries<\/span><\/li><\/ul><p><span style=\"font-weight: 400;\">Wendy&#8217;s was interested in exploring concepts to help introduce their new menu item to their target audience of 18 to 34-year-old fans of quick-service restaurants with an exciting, unforgettable AR filter experience.<\/span><\/p><p><b>\u00a0<\/b><\/p><p><b>ABOUT THE COLLABORATORS<\/b><\/p><p><span style=\"font-weight: 400;\">To help promote the new fries, Meta (formerly Facebook) approached Upcoming Media Inc. to partner with them and VidMob to create an AR filter that would entice customers to order Wendy&#8217;s new Hot &amp; Crispy fries.<\/span><\/p><p><span style=\"font-weight: 400;\">\u00a0<\/span><\/p><p><b>META<\/b><\/p><p><span style=\"font-weight: 400;\">Formerly Facebook, <\/span><a href=\"https:\/\/about.facebook.com\/meta\/)\"><span style=\"font-weight: 400;\">Meta<\/span><\/a><span style=\"font-weight: 400;\"> is the owner of <\/span><a href=\"https:\/\/sparkar.facebook.com\/augmented-reality\"><span style=\"font-weight: 400;\">Spark AR Studio<\/span><\/a><span style=\"font-weight: 400;\">, a cutting-edge platform used by content creators to publish, manage, track and understand the performance of their AR effects across Facebook&#8217;s family of apps and devices.<\/span><\/p><p><b>VIDMOB<\/b><\/p><p><a href=\"https:\/\/www.vidmob.com\/about-us\/)\"><span style=\"font-weight: 400;\">VidMob<\/span><\/a><span style=\"font-weight: 400;\"> is the world&#8217;s leading platform for intelligent creatives. They provide an integrated platform combining AI-powered innovative analytics with a production workflow system connected to a global network of expert creators.\u00a0<\/span><\/p><p><b>UPCOMING MEDIA<\/b><\/p><p><span style=\"font-weight: 400;\">Headquartered in Toronto, Canada, Upcoming Media is a North American leader in developing compelling web and mobile AR experiences and Meta, Instagram, and Snapchat filters for leading brands who want to up-level their customer engagement.<\/span><\/p><p><span style=\"font-weight: 400;\">\u00a0<\/span><\/p><p><b>THE UPCOMING MEDIA SOLUTION<\/b><\/p><p><span style=\"font-weight: 400;\">We developed a unique customized solution using Spark AR technology that created a twist on the famous &#8220;Catch Fruit in the Basket&#8221; AR filter. Our team&#8217;s goal was to transform real-world action into instant online orders for Wendy&#8217;s Hot &amp; Crispy Fries and potential upsells.<\/span><\/p><p><span style=\"font-weight: 400;\"><img fetchpriority=\"high\" decoding=\"async\" class=\"aligncenter size-full wp-image-73135\" src=\"https:\/\/upcomingmedia.com\/wp-content\/uploads\/2022\/01\/spark_ar_project.jpg\" alt=\"\" width=\"910\" height=\"620\" srcset=\"https:\/\/upcomingmedia.com\/wp-content\/uploads\/2022\/01\/spark_ar_project.jpg 910w, https:\/\/upcomingmedia.com\/wp-content\/uploads\/2022\/01\/spark_ar_project-300x204.jpg 300w, https:\/\/upcomingmedia.com\/wp-content\/uploads\/2022\/01\/spark_ar_project-768x523.jpg 768w\" sizes=\"(max-width: 910px) 100vw, 910px\" \/><\/span><\/p><p><img decoding=\"async\" class=\"aligncenter size-full wp-image-73131\" src=\"https:\/\/upcomingmedia.com\/wp-content\/uploads\/2022\/01\/photogrammetry_cripsy_fry.jpg\" alt=\"\" width=\"1956\" height=\"1224\" srcset=\"https:\/\/upcomingmedia.com\/wp-content\/uploads\/2022\/01\/photogrammetry_cripsy_fry.jpg 1956w, https:\/\/upcomingmedia.com\/wp-content\/uploads\/2022\/01\/photogrammetry_cripsy_fry-300x188.jpg 300w, https:\/\/upcomingmedia.com\/wp-content\/uploads\/2022\/01\/photogrammetry_cripsy_fry-1024x641.jpg 1024w, https:\/\/upcomingmedia.com\/wp-content\/uploads\/2022\/01\/photogrammetry_cripsy_fry-768x481.jpg 768w, https:\/\/upcomingmedia.com\/wp-content\/uploads\/2022\/01\/photogrammetry_cripsy_fry-1536x961.jpg 1536w\" sizes=\"(max-width: 1956px) 100vw, 1956px\" \/><\/p><p><span style=\"font-weight: 400;\">\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Our AR filter experience combines the latest image-capturing technology with cutting-edge &#8220;stitching&#8221; software to create hyper-realistic 3D models. The models are used within the filter to create a fun, engaging AR experience that helps sell more food, build guest loyalty, and build meaningful relationships with Wendy&#8217;s brand.<\/span><\/p><p><span style=\"font-weight: 400;\">\u00a0<\/span><\/p><div style=\"width: 900px;\" class=\"wp-video\"><!--[if lt IE 9]><script>document.createElement('video');<\/script><![endif]-->\n<video class=\"wp-video-shortcode\" id=\"video-71598-1\" width=\"900\" height=\"506\" preload=\"auto\" controls=\"controls\"><source type=\"video\/mp4\" src=\"https:\/\/upcomingmedia.com\/wp-content\/uploads\/2022\/01\/Wendys-Demo-by-Upcoming-Media.mp4?_=1\" \/><a href=\"https:\/\/upcomingmedia.com\/wp-content\/uploads\/2022\/01\/Wendys-Demo-by-Upcoming-Media.mp4\">https:\/\/upcomingmedia.com\/wp-content\/uploads\/2022\/01\/Wendys-Demo-by-Upcoming-Media.mp4<\/a><\/video><\/div><p><span style=\"font-weight: 400;\">\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Here&#8217;s how the experience works:<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">After launching the experience, the user is prompted to open their mouth to start the minigame<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">The timer and other information appear in a floating window at the top of the screen<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">The game begins after a five-second countdown<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">&#8220;Hot &amp; Crispy&#8221; fries and &#8220;cold &amp; soggy&#8221; fries start to fall from the top of the screen<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">The user earns points for every Hot &amp; Crispy fry they catch in their mouth and loses a point for every cold &amp; soggy fry they catch<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">After the game is complete, the user can play again simply by tapping on the empty fry container<\/span><\/li><\/ul><p><span style=\"font-weight: 400;\">Wendy&#8217;s approved the concept, and we deployed the filter across Meta (Facebook) and Instagram to entertain their millions of followers with this amazing experience!<br \/><\/span><\/p><h5><strong><span style=\"color: #ff0000;\">Try the AR Filter for yourself!<\/span><\/strong><\/h5><p>Experience on Meta: <a href=\"https:\/\/bit.ly\/wendys_meta\">https:\/\/bit.ly\/wendys_meta<\/a><br \/>Experience on Instagram: <a href=\"https:\/\/bit.ly\/wendys_insta\">https:\/\/bit.ly\/wendys_insta<\/a><\/p><p><span style=\"font-weight: 400;\">\u00a0<\/span><\/p><p><b>Customized AR Solutions in Toronto, Canada, and Around the World<\/b><\/p><p><span style=\"font-weight: 400;\">Have a specialized need that will enhance your customer experience through AR technology? Talk to us! Upcoming Media can help bring your concept to life from the initial design and build stages right up through launch day. No matter how complex your idea is, our development team has the AR technology experience to create interactive solutions that your customers will love.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Connect with us at <a href=\"mailto:contact@upcomingmedia.com\">contact@upcomingmedia.com<\/a> for more information!<\/span><\/p><p><b>\u00a0<\/b><\/p><p><span style=\"font-weight: 400;\">\u00a0<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Forward-thinking restaurant owners and quick-service food retailers understand the importance of using tech to keep their products top of mind with consumers. This strategy has become especially important during the&#8230;<\/p>\n","protected":false},"author":2,"featured_media":73063,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[59,61],"tags":[],"_links":{"self":[{"href":"https:\/\/upcomingmedia.com\/wp-json\/wp\/v2\/posts\/71598"}],"collection":[{"href":"https:\/\/upcomingmedia.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/upcomingmedia.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/upcomingmedia.com\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/upcomingmedia.com\/wp-json\/wp\/v2\/comments?post=71598"}],"version-history":[{"count":3,"href":"https:\/\/upcomingmedia.com\/wp-json\/wp\/v2\/posts\/71598\/revisions"}],"predecessor-version":[{"id":77621,"href":"https:\/\/upcomingmedia.com\/wp-json\/wp\/v2\/posts\/71598\/revisions\/77621"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/upcomingmedia.com\/wp-json\/wp\/v2\/media\/73063"}],"wp:attachment":[{"href":"https:\/\/upcomingmedia.com\/wp-json\/wp\/v2\/media?parent=71598"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/upcomingmedia.com\/wp-json\/wp\/v2\/categories?post=71598"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/upcomingmedia.com\/wp-json\/wp\/v2\/tags?post=71598"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}