{"id":75252,"date":"2023-03-28T13:50:11","date_gmt":"2023-03-28T17:50:11","guid":{"rendered":"https:\/\/upcomingmedia.com\/?p=75252"},"modified":"2023-03-28T13:50:11","modified_gmt":"2023-03-28T17:50:11","slug":"how-ar-is-changing-consumer-experience-for-good","status":"publish","type":"post","link":"https:\/\/upcomingmedia.com\/how-ar-is-changing-consumer-experience-for-good\/","title":{"rendered":"How AR is Changing Consumer Experience for Good"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"75252\" class=\"elementor elementor-75252\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-2ac022c6 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"2ac022c6\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-35830071\" data-id=\"35830071\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2941daaf elementor-widget elementor-widget-text-editor\" data-id=\"2941daaf\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.18.0 - 20-12-2023 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#69727d;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#69727d;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<p><span style=\"font-weight: 400;\">The world of retail has been changing rapidly over the past few years, and it\u2019s only going to get more interesting in the future. The evolution of technology will continue to impact how consumers shop and what they buy. One emerging trend that is sure to have a significant impact on the way we shop is <\/span><a href=\"https:\/\/www.42gears.com\/blog\/how-to-transform-your-business-by-using-appropriate-ar-vr-applications-in-the-best-possible-way\/\"><span style=\"font-weight: 400;\">augmented reality <\/span><\/a><span style=\"font-weight: 400;\">(AR). AR will likely transform how retailers sell their products as it becomes more mainstream.<\/span><\/p><p><span style=\"font-weight: 400;\">This article will discuss AR and how it will change consumer shopping experiences soon.\u00a0<\/span><\/p><h4>\u00a0<\/h4><h4>Augmented Reality: What Is It?<\/h4><p><span style=\"font-weight: 400;\">Augmented reality (AR) is an interactive experience where digital information is blended with real-world objects and environments. Brands and consumers can use it to enhance any type of shopping experience \u2014 from brick-and-mortar stores to online retailers.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">AR works by overlaying virtual content with your view of the physical world. For example, you could see a product description or price tag while standing next to an item at a store. This would allow you to easily compare features and prices without going through multiple screens. You could also use AR to learn about new products before buying them.\u00a0<\/span><\/p><h4>\u00a0<\/h4><p><img fetchpriority=\"high\" decoding=\"async\" class=\"aligncenter size-full wp-image-75262\" src=\"https:\/\/upcomingmedia.com\/wp-content\/uploads\/2023\/03\/creators-1.gif\" alt=\"\" width=\"575\" height=\"415\" \/><\/p><p>\u00a0<\/p><h4>How Will AR Impact Consumer Experience?<\/h4><p><span style=\"font-weight: 400;\">With AR becoming more popular, there are many ways that it will affect consumer shopping experiences. Here are just a few examples of how AR may change our shopping habits in the future:<\/span><\/p><h4><span style=\"font-weight: 400;\"><br \/>1. Product Descriptions and Recommendations<\/span><\/h4><p><span style=\"font-weight: 400;\">Shopping can become easier and more interactive thanks to AR. Consumers will no longer need to search through piles of catalogs or browse websites to find out about products. They will simply look around the store and point their smartphones at items they want to purchase.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">AR can help shoppers make better decisions when choosing which products to buy. If you\u2019re looking for something specific, it can show you all the options available, along with information about those products. And if you don\u2019t know precisely what you want, AR can provide suggestions based on similar products.\u00a0<\/span><\/p><h4>\u00a0<\/h4><h4><span style=\"font-weight: 400;\">2. Product Visualization<\/span><\/h4><p><span style=\"font-weight: 400;\">Another way to use AR to improve customer experience is through product visualization. For instance, if you\u2019re buying a piece of furniture online, you can use AR to visualize that product inside your home. It reduces the time needed to go to the store, take product measurements, and figure out how it will look in your space.<\/span><\/p><p><span style=\"font-weight: 400;\">Using AR for product visualization can also work if a brand sells clothing or accessories. Users can try on different outfits right on their smartphone screen. This allows customers to quickly check out the fit and style of different clothes.<\/span><\/p><h4>\u00a0<\/h4><h4><span style=\"font-weight: 400;\">3. Interactive Packaging<\/span><\/h4><p><span style=\"font-weight: 400;\">Brands can also utilize AR through interactive packaging. For example, a box could contain a QR code that links to a website where users can learn more about the product. Or, the QR code can link to a tutorial video.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">This type of packaging can help brands build stronger relationships with their customers. People will feel more connected with a brand after interacting with it. In addition, they\u2019ll be more likely to share the content with friends and family.\u00a0<\/span><\/p><h4>\u00a0<\/h4><h4><span style=\"font-weight: 400;\">4. Virtual Shelves<\/span><\/h4><p><span style=\"font-weight: 400;\">Virtual shelves are another way brands can use AR to enhance shopping experiences. They allow shoppers to browse virtual shelves for convenience. Shoppers can see what items are available and add them to their cart.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Any business can use virtual shelves. Retailers can place virtual shelves on their websites or in-store, making it easier for customers to find products. With AR, customers don\u2019t have to search through thousands of results to find what they want.\u00a0<\/span><\/p><h4>\u00a0<\/h4><h4><span style=\"font-weight: 400;\">5. Customer Service<\/span><\/h4><p><span style=\"font-weight: 400;\">Brands can now use AR to assist customers remotely. Instead of calling a company\u2019s phone number, users can utilize AR to ask questions or request support. This eliminates the need to wait on hold or talk to a live person.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Brands can deliver FAQs and manuals via AR. Customers can access these documents on their phones and read them when they buy a certain product. This saves companies money because they won\u2019t need additional staff to answer customer questions.<\/span><\/p><h4>\u00a0<\/h4><h4><span style=\"font-weight: 400;\">6. Marketing<\/span><\/h4><p><a href=\"https:\/\/upcomingmedia.com\/using-spark-ar-technology-to-create-amazing-food-experiences-for-wendys\/\"><span style=\"font-weight: 400;\">Marketers can use AR to promote brands<\/span><\/a><span style=\"font-weight: 400;\">. Brands can create augmented reality ads that appear as part of the user\u2019s environment. These ads can include videos, images, and other types of media. The goal is to get consumers to interact with the advertisement so that they\u2019ll remember the brand later.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">AR makes the customer experience more interactive, giving brands a greater chance of getting noticed. With this technology, people can engage with advertisements in unique ways. Brands that utilize AR effectively will stand out from competitors who do not.\u00a0<\/span><\/p><h4>\u00a0<\/h4><h4><strong>The Bottom Line<\/strong><\/h4><p><span style=\"font-weight: 400;\">Augmented reality has become one of the most popular technologies today. Companies across all industries are using it to improve the customer experience. Whether helping customers choose the best pair of jeans or <\/span><a href=\"https:\/\/www.superworldapp.com\/content-hub\/augmented-reality-changing-the-real-estate-landscape\"><span style=\"font-weight: 400;\">allowing real estate agents to show potential buyers homes<\/span><\/a><span style=\"font-weight: 400;\">, AR helps businesses connect with their audience in new ways.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>The world of retail has been changing rapidly over the past few years, and it\u2019s only going to get more interesting in the future. The evolution of technology will continue&#8230;<\/p>\n","protected":false},"author":2,"featured_media":75257,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[70],"tags":[],"_links":{"self":[{"href":"https:\/\/upcomingmedia.com\/wp-json\/wp\/v2\/posts\/75252"}],"collection":[{"href":"https:\/\/upcomingmedia.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/upcomingmedia.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/upcomingmedia.com\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/upcomingmedia.com\/wp-json\/wp\/v2\/comments?post=75252"}],"version-history":[{"count":0,"href":"https:\/\/upcomingmedia.com\/wp-json\/wp\/v2\/posts\/75252\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/upcomingmedia.com\/wp-json\/wp\/v2\/media\/75257"}],"wp:attachment":[{"href":"https:\/\/upcomingmedia.com\/wp-json\/wp\/v2\/media?parent=75252"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/upcomingmedia.com\/wp-json\/wp\/v2\/categories?post=75252"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/upcomingmedia.com\/wp-json\/wp\/v2\/tags?post=75252"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}