{"id":76820,"date":"2024-01-09T16:46:02","date_gmt":"2024-01-09T16:46:02","guid":{"rendered":"https:\/\/upcomingmedia.com\/?post_type=shock-portfolio&#038;p=76820"},"modified":"2024-04-23T15:26:57","modified_gmt":"2024-04-23T15:26:57","slug":"hellmanns-tailgate-challenge","status":"publish","type":"shock-portfolio","link":"https:\/\/upcomingmedia.com\/portfolio\/hellmanns-tailgate-challenge\/","title":{"rendered":"Hellmann&#8217;s &#8220;Tailgate Challenge&#8221; AR Filter"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"76820\" class=\"elementor elementor-76820\" data-elementor-post-type=\"shock-portfolio\">\n\t\t\t\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-9365485 elementor-section-full_width elementor-section-height-min-height elementor-section-height-default elementor-section-items-middle\" data-id=\"9365485\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-5007e14\" data-id=\"5007e14\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-d0d8854 elementor-section-full_width container elementor-section-height-default elementor-section-height-default\" data-id=\"d0d8854\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-11ec006\" data-id=\"11ec006\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f7b4921 elementor-widget elementor-widget-shock-intro-text\" data-id=\"f7b4921\" data-element_type=\"widget\" data-widget_type=\"shock-intro-text.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t    <!-- Intro Text -->\r\n    <div class=\"intro-text basic-intro mx-auto text-center\">\r\n      <h1 class=\"title\"><span class=\"text-1 text-style-2 d-block text-outline\">Hellmann's<\/span><span class=\"text-2 text-style-3 text-italic normal\"> \"Tailgate Challenge\" <br\/><mark>AR Filter<\/mark><\/span><\/h1>    <\/div>\r\n\r\n    <!-- Script needs -->\r\n    <script>\r\n      \/*----------------------------------------------\r\n      Typed Text Settings\r\n      ----------------------------------------------*\/\r\n      jQuery(function ($) {\r\n        'use strict';\r\n\r\n        if (document.querySelector('.typed-text-f7b4921') !== null) {\t\r\n          var options = {\r\n            stringsElement: '#typed-strings-f7b4921',\r\n            typeSpeed: 60,\r\n            backSpeed: 30,\r\n            backDelay: 2000,\r\n            startDelay: 0,\r\n            loop: true\r\n          };\r\n          var typed = new Typed('.typed-text-f7b4921:not(.prevent)', options);\r\n        }\r\n\r\n        if (document.querySelector('.typed-text-2-f7b4921') !== null) {\r\n          var options_2 = {\r\n            stringsElement: '#typed-strings-2-f7b4921',\r\n            typeSpeed: 60,\r\n            backSpeed: 30,\r\n            backDelay: 2000,\r\n            startDelay: 0,\r\n            loop: true\r\n          };\r\n          var typed_2 = new Typed('.typed-text-2-f7b4921:not(.prevent)', options_2);\r\n        }\r\n      })\r\n    <\/script>\r\n\r\n    \t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-089d946 container elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"089d946\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-c3de518\" data-id=\"c3de518\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-29cdea1 elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"29cdea1\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-55c96dd\" data-id=\"55c96dd\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-169200d elementor-widget elementor-widget-shock-intro-text\" data-id=\"169200d\" data-element_type=\"widget\" data-widget_type=\"shock-intro-text.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t    <!-- Intro Text -->\r\n    <div class=\"intro-text basic-intro me-auto text-start\">\r\n      <h2 class=\"title\"><span class=\"text-1 text-style-9 normal\">Hellmann's \"Tailgate Challenge\"<\/span><span class=\"text-2 text-style-9 text-italic normal\"> Instagram AR Filter<\/span><\/h2><div class=\"description \"><p class=\"p1\">The Hellmann's Tailgate Challenge is an interactive filter that captures the excitement and camaraderie of game day where users can \"grill\" virtual burgers within the AR environment, simulating the sizzle and aroma of a real tailgate grill. The interactive element peaks when it\u2019s time to draw on the Hellmann's mayonnaise by aiming and applying virtual mayo from the bottle to their freshly cooked virtual burgers within time.<\/p><p>\u00a0<\/p><\/div>    <\/div>\r\n\r\n    <!-- Script needs -->\r\n    <script>\r\n      \/*----------------------------------------------\r\n      Typed Text Settings\r\n      ----------------------------------------------*\/\r\n      jQuery(function ($) {\r\n        'use strict';\r\n\r\n        if (document.querySelector('.typed-text-169200d') !== null) {\t\r\n          var options = {\r\n            stringsElement: '#typed-strings-169200d',\r\n            typeSpeed: 60,\r\n            backSpeed: 30,\r\n            backDelay: 2000,\r\n            startDelay: 0,\r\n            loop: true\r\n          };\r\n          var typed = new Typed('.typed-text-169200d:not(.prevent)', options);\r\n        }\r\n\r\n        if (document.querySelector('.typed-text-2-169200d') !== null) {\r\n          var options_2 = {\r\n            stringsElement: '#typed-strings-2-169200d',\r\n            typeSpeed: 60,\r\n            backSpeed: 30,\r\n            backDelay: 2000,\r\n            startDelay: 0,\r\n            loop: true\r\n          };\r\n          var typed_2 = new Typed('.typed-text-2-169200d:not(.prevent)', options_2);\r\n        }\r\n      })\r\n    <\/script>\r\n\r\n    \t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-3f928f7 elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"3f928f7\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-3527efb\" data-id=\"3527efb\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-574b76b elementor-widget elementor-widget-shock-gallery\" data-id=\"574b76b\" data-element_type=\"widget\" data-widget_type=\"shock-gallery.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t    <!-- Gallery -->\r\n    <div class=\"shock-section\">\r\n            <!-- Gallery -->\r\n      <div class=\"gallery has-gap stretched\">\r\n        <div  class=\"row g-0\" >          <div class=\"col-12 col-md-6 col-lg-3 \"><a href=\"https:\/\/upcomingmedia.com\/wp-content\/uploads\/2024\/01\/Screenshot-2024-01-09-at-4.35.43-PM.png\" class=\"lightbox-link item   hover-zoom \">            <div class=\"image-wrapper\">\r\n              <div class=\"overlay\"><\/div>\r\n              <img decoding=\"async\" src=\"https:\/\/upcomingmedia.com\/wp-content\/uploads\/2024\/01\/Screenshot-2024-01-09-at-4.35.43-PM.png\" alt=\"Hellmann's Tailgate Challenge\" class=\"image fit-cover\" \/>            <\/div>\r\n                      <\/a>\r\n          <\/div>          <div class=\"col-12 col-md-6 col-lg-3 \"><a href=\"https:\/\/upcomingmedia.com\/wp-content\/uploads\/2024\/01\/Screenshot-2024-01-09-at-4.36.16-PM.png\" class=\"lightbox-link item   hover-zoom \">            <div class=\"image-wrapper\">\r\n              <div class=\"overlay\"><\/div>\r\n              <img decoding=\"async\" src=\"https:\/\/upcomingmedia.com\/wp-content\/uploads\/2024\/01\/Screenshot-2024-01-09-at-4.36.16-PM.png\" alt=\"Hellmann's Tailgate Challenge\" class=\"image fit-cover\" \/>            <\/div>\r\n                      <\/a>\r\n          <\/div>          <div class=\"col-12 col-md-6 col-lg-3 \"><a href=\"https:\/\/upcomingmedia.com\/wp-content\/uploads\/2024\/01\/Screenshot-2024-01-09-at-4.37.24-PM.png\" class=\"lightbox-link item   hover-zoom \">            <div class=\"image-wrapper\">\r\n              <div class=\"overlay\"><\/div>\r\n              <img decoding=\"async\" src=\"https:\/\/upcomingmedia.com\/wp-content\/uploads\/2024\/01\/Screenshot-2024-01-09-at-4.37.24-PM.png\" alt=\"Hellmann's Tailgate Challenge\" class=\"image fit-cover\" \/>            <\/div>\r\n                      <\/a>\r\n          <\/div>          <div class=\"col-12 col-md-6 col-lg-3 \"><a href=\"https:\/\/vimeo.com\/901299640?share=copy\" class=\"lightbox-link item active  hover-zoom \"><i class=\"gallery-icon floating-item-smooth fas fa-play-circle\" aria-hidden=\"true\"><\/i>            <div class=\"image-wrapper\">\r\n              <div class=\"overlay\"><\/div>\r\n              <img decoding=\"async\" src=\"https:\/\/upcomingmedia.com\/wp-content\/uploads\/2024\/01\/undefined-low-3.gif\" alt=\"Hellmann's Tailgate Challenge\" class=\"image fit-cover\" \/>            <\/div>\r\n                      <\/a>\r\n          <\/div><\/div>      <\/div> <!-- \/Gallery -->\r\n          <\/div>\r\n\r\n    \t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Design is a broad concept that represents the process of creating products based on technical and aesthetic 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