{"id":77654,"date":"2024-02-16T19:43:22","date_gmt":"2024-02-16T19:43:22","guid":{"rendered":"https:\/\/upcomingmedia.com\/?post_type=shock-portfolio&#038;p=77654"},"modified":"2024-04-23T12:26:54","modified_gmt":"2024-04-23T12:26:54","slug":"hellmanns-superbowl-lviii-mayo-cat-ar-filter","status":"publish","type":"shock-portfolio","link":"https:\/\/upcomingmedia.com\/portfolio\/hellmanns-superbowl-lviii-mayo-cat-ar-filter\/","title":{"rendered":"Hellmann&#8217;s + Superbowl LVIII &#8220;Mayo Cat&#8221; AR Filter"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"77654\" class=\"elementor elementor-77654\" data-elementor-post-type=\"shock-portfolio\">\n\t\t\t\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-9365485 elementor-section-full_width elementor-section-height-min-height elementor-section-height-default elementor-section-items-middle\" data-id=\"9365485\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-5007e14\" data-id=\"5007e14\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-d0d8854 elementor-section-full_width container elementor-section-height-default elementor-section-height-default\" data-id=\"d0d8854\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-11ec006\" data-id=\"11ec006\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f7b4921 elementor-widget elementor-widget-shock-intro-text\" data-id=\"f7b4921\" data-element_type=\"widget\" data-widget_type=\"shock-intro-text.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t    <!-- Intro Text -->\r\n    <div class=\"intro-text basic-intro mx-auto text-center\">\r\n      <h1 class=\"title\"><span class=\"text-1 text-style-2 d-block text-outline\">Hellmann's<\/span><span class=\"text-2 text-style-3 text-italic normal\">\"Mayo Cat\" <br> <mark>AR Filter<\/mark><\/span><\/h1>    <\/div>\r\n\r\n    <!-- Script needs -->\r\n    <script>\r\n      \/*----------------------------------------------\r\n      Typed Text Settings\r\n      ----------------------------------------------*\/\r\n      jQuery(function ($) {\r\n        'use strict';\r\n\r\n        if (document.querySelector('.typed-text-f7b4921') !== null) {\t\r\n          var options = {\r\n            stringsElement: '#typed-strings-f7b4921',\r\n            typeSpeed: 60,\r\n            backSpeed: 30,\r\n            backDelay: 2000,\r\n            startDelay: 0,\r\n            loop: true\r\n          };\r\n          var typed = new Typed('.typed-text-f7b4921:not(.prevent)', options);\r\n        }\r\n\r\n        if (document.querySelector('.typed-text-2-f7b4921') !== null) {\r\n          var options_2 = {\r\n            stringsElement: '#typed-strings-2-f7b4921',\r\n            typeSpeed: 60,\r\n            backSpeed: 30,\r\n            backDelay: 2000,\r\n            startDelay: 0,\r\n            loop: true\r\n          };\r\n          var typed_2 = new Typed('.typed-text-2-f7b4921:not(.prevent)', options_2);\r\n        }\r\n      })\r\n    <\/script>\r\n\r\n    \t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-089d946 container elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"089d946\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-c3de518\" data-id=\"c3de518\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-29cdea1 elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"29cdea1\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-55c96dd\" data-id=\"55c96dd\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-169200d elementor-widget elementor-widget-shock-intro-text\" data-id=\"169200d\" data-element_type=\"widget\" data-widget_type=\"shock-intro-text.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t    <!-- Intro Text -->\r\n    <div class=\"intro-text basic-intro me-auto text-start\">\r\n      <h2 class=\"title\"><span class=\"text-1 text-style-9 normal\">Hellmann's \"Mayo Cat\" <\/span><span class=\"text-2 text-style-9 text-italic normal\">AR Filter<\/span><\/h2><div class=\"description \"><p>The creation of the Hellmann's Mayo Cat AR Filter was a strategic move to capitalize on the buzz generated by their Super Bowl LVIII commercial. The commercial itself, featuring the memorable Mayo Cat alongside celebrities Kate McKinnon and Pete Davidson, was a blend of humor, celebrity appeal, and a message about food waste with the \"Make Taste, Not Waste\" initiative. The use of a quirky character like Mayo Cat, combined with the comedic talents of McKinnon and Davidson, created a memorable and engaging narrative that was both humorous and impactful, highlighting the creative use of Hellmann's mayonnaise in transforming leftovers into delightful meals.<\/p><\/div>    <\/div>\r\n\r\n    <!-- Script needs -->\r\n    <script>\r\n      \/*----------------------------------------------\r\n      Typed Text Settings\r\n      ----------------------------------------------*\/\r\n      jQuery(function ($) {\r\n        'use strict';\r\n\r\n        if (document.querySelector('.typed-text-169200d') !== null) {\t\r\n          var options = {\r\n            stringsElement: '#typed-strings-169200d',\r\n            typeSpeed: 60,\r\n            backSpeed: 30,\r\n            backDelay: 2000,\r\n            startDelay: 0,\r\n            loop: true\r\n          };\r\n          var typed = new Typed('.typed-text-169200d:not(.prevent)', options);\r\n        }\r\n\r\n        if (document.querySelector('.typed-text-2-169200d') !== null) {\r\n          var options_2 = {\r\n            stringsElement: '#typed-strings-2-169200d',\r\n            typeSpeed: 60,\r\n            backSpeed: 30,\r\n            backDelay: 2000,\r\n            startDelay: 0,\r\n            loop: true\r\n          };\r\n          var typed_2 = new Typed('.typed-text-2-169200d:not(.prevent)', options_2);\r\n        }\r\n      })\r\n    <\/script>\r\n\r\n    \t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-595b180 elementor-widget elementor-widget-text-editor\" data-id=\"595b180\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.18.0 - 20-12-2023 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#69727d;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#69727d;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<iframe width=\"560\" height=\"420\" src=\"https:\/\/www.youtube.com\/embed\/aUnKqXTSJWU?si=mFH8KatXmPcUjjBJ\" title=\"YouTube video player\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" allowfullscreen><\/iframe>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-671b548 elementor-widget elementor-widget-shock-intro-text\" data-id=\"671b548\" data-element_type=\"widget\" data-widget_type=\"shock-intro-text.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t    <!-- Intro Text -->\r\n    <div class=\"intro-text basic-intro me-auto text-start\">\r\n      <h2 class=\"title\"><\/h2><div class=\"description \"><p>The AR Filter ties into this campaign by bringing the engaging character of Mayo Cat into the digital space, allowing fans and viewers to interact with the character in a novel way. This digital engagement tool leverages the viral potential of the campaign, encouraging users to share their own experiences with the Mayo Cat, thereby extending the campaign's reach beyond traditional ad viewership to a more interactive and participatory online audience.<\/p><p>\u00a0<\/p><\/div>    <\/div>\r\n\r\n    <!-- Script needs -->\r\n    <script>\r\n      \/*----------------------------------------------\r\n      Typed Text Settings\r\n      ----------------------------------------------*\/\r\n      jQuery(function ($) {\r\n        'use strict';\r\n\r\n        if (document.querySelector('.typed-text-671b548') !== null) {\t\r\n          var options = {\r\n            stringsElement: '#typed-strings-671b548',\r\n            typeSpeed: 60,\r\n            backSpeed: 30,\r\n            backDelay: 2000,\r\n            startDelay: 0,\r\n            loop: true\r\n          };\r\n          var typed = new Typed('.typed-text-671b548:not(.prevent)', options);\r\n        }\r\n\r\n        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elementor-element-3527efb\" data-id=\"3527efb\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-574b76b elementor-widget elementor-widget-shock-gallery\" data-id=\"574b76b\" data-element_type=\"widget\" data-widget_type=\"shock-gallery.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t    <!-- Gallery -->\r\n    <div class=\"shock-section\">\r\n            <!-- Gallery -->\r\n      <div class=\"gallery has-gap stretched\">\r\n        <div  class=\"row g-0\" >          <div class=\"col-12 col-md-6 col-lg-3 \"><a href=\"https:\/\/upcomingmedia.com\/wp-content\/uploads\/2024\/02\/Screenshot-2024-02-16-at-2.54.56-PM.png\" class=\"lightbox-link item   hover-zoom \">            <div class=\"image-wrapper\">\r\n              <div class=\"overlay\"><\/div>\r\n              <img decoding=\"async\" src=\"https:\/\/upcomingmedia.com\/wp-content\/uploads\/2024\/02\/Screenshot-2024-02-16-at-2.54.56-PM.png\" alt=\"Hellmann's Mayo Cat\" class=\"image fit-cover\" \/>            <\/div>\r\n                      <\/a>\r\n          <\/div>          <div class=\"col-12 col-md-6 col-lg-3 \"><a href=\"https:\/\/upcomingmedia.com\/wp-content\/uploads\/2024\/02\/Screenshot-2024-02-16-at-2.55.54-PM.png\" class=\"lightbox-link item   hover-zoom \">            <div class=\"image-wrapper\">\r\n              <div class=\"overlay\"><\/div>\r\n              <img decoding=\"async\" src=\"https:\/\/upcomingmedia.com\/wp-content\/uploads\/2024\/02\/Screenshot-2024-02-16-at-2.55.54-PM.png\" alt=\"Screenshot 2024-02-16 at 2.55.54 PM\" class=\"image fit-cover\" \/>            <\/div>\r\n                      <\/a>\r\n          <\/div>          <div class=\"col-12 col-md-6 col-lg-3 \"><a href=\"https:\/\/upcomingmedia.com\/wp-content\/uploads\/2024\/02\/Screenshot-2024-02-16-at-2.55.41-PM.png\" class=\"lightbox-link item   hover-zoom \">            <div class=\"image-wrapper\">\r\n              <div class=\"overlay\"><\/div>\r\n              <img decoding=\"async\" src=\"https:\/\/upcomingmedia.com\/wp-content\/uploads\/2024\/02\/Screenshot-2024-02-16-at-2.55.41-PM.png\" alt=\"Hellmann's Mayo Cat\" class=\"image fit-cover\" \/>            <\/div>\r\n                      <\/a>\r\n          <\/div>          <div class=\"col-12 col-md-6 col-lg-3 \"><a href=\"https:\/\/vimeo.com\/913816328?share=copy\" class=\"lightbox-link item active  hover-zoom \"><i class=\"gallery-icon floating-item-smooth fas fa-play-circle\" aria-hidden=\"true\"><\/i>            <div class=\"image-wrapper\">\r\n              <div class=\"overlay\"><\/div>\r\n              <img decoding=\"async\" src=\"https:\/\/upcomingmedia.com\/wp-content\/uploads\/2024\/02\/Hellmanns-Mayo-Cat.gif\" alt=\"Hellmann's Mayo Cat\" class=\"image fit-cover\" \/>            <\/div>\r\n                      <\/a>\r\n          <\/div><\/div>      <\/div> <!-- \/Gallery -->\r\n          <\/div>\r\n\r\n    \t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Hellmann&#8217;s&#8221;Mayo Cat&#8221; AR Filter Hellmann&#8217;s &#8220;Mayo Cat&#8221; AR Filter The creation of the Hellmann&#8217;s Mayo Cat AR Filter was a strategic move to capitalize on the buzz generated by 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