{"id":77746,"date":"2024-04-07T18:09:39","date_gmt":"2024-04-07T18:09:39","guid":{"rendered":"https:\/\/upcomingmedia.com\/?post_type=shock-portfolio&#038;p=77746"},"modified":"2024-04-07T18:19:59","modified_gmt":"2024-04-07T18:19:59","slug":"wendys-bobblehead-madness-ar-filter","status":"publish","type":"shock-portfolio","link":"https:\/\/upcomingmedia.com\/portfolio\/wendys-bobblehead-madness-ar-filter\/","title":{"rendered":"Wendy&#8217;s &#8220;Bobblehead Madness&#8221; AR Filter"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"77746\" class=\"elementor elementor-77746\" data-elementor-post-type=\"shock-portfolio\">\n\t\t\t\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-9365485 elementor-section-full_width elementor-section-height-min-height elementor-section-height-default elementor-section-items-middle\" data-id=\"9365485\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-5007e14\" data-id=\"5007e14\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-d0d8854 elementor-section-full_width container elementor-section-height-default elementor-section-height-default\" data-id=\"d0d8854\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-11ec006\" data-id=\"11ec006\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f7b4921 elementor-widget elementor-widget-shock-intro-text\" data-id=\"f7b4921\" data-element_type=\"widget\" data-widget_type=\"shock-intro-text.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t    <!-- Intro Text -->\r\n    <div class=\"intro-text basic-intro mx-auto text-center\">\r\n      <h1 class=\"title\"><span class=\"text-1 text-style-2 d-block text-outline\">Wendy's<\/span><span class=\"text-2 text-style-3 text-italic normal\">\"Bobblehead Madness\" <br><mark>AR Filter<\/mark><\/span><\/h1>    <\/div>\r\n\r\n    <!-- Script needs -->\r\n    <script>\r\n      \/*----------------------------------------------\r\n      Typed Text Settings\r\n      ----------------------------------------------*\/\r\n      jQuery(function ($) {\r\n        'use strict';\r\n\r\n        if (document.querySelector('.typed-text-f7b4921') !== null) {\t\r\n          var options = {\r\n            stringsElement: '#typed-strings-f7b4921',\r\n            typeSpeed: 60,\r\n            backSpeed: 30,\r\n            backDelay: 2000,\r\n            startDelay: 0,\r\n            loop: true\r\n          };\r\n          var typed = new Typed('.typed-text-f7b4921:not(.prevent)', options);\r\n        }\r\n\r\n        if (document.querySelector('.typed-text-2-f7b4921') !== null) {\r\n          var options_2 = {\r\n            stringsElement: '#typed-strings-2-f7b4921',\r\n            typeSpeed: 60,\r\n            backSpeed: 30,\r\n            backDelay: 2000,\r\n            startDelay: 0,\r\n            loop: true\r\n          };\r\n          var typed_2 = new Typed('.typed-text-2-f7b4921:not(.prevent)', options_2);\r\n        }\r\n      })\r\n    <\/script>\r\n\r\n    \t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-089d946 container elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"089d946\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-c3de518\" data-id=\"c3de518\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-29cdea1 elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"29cdea1\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-55c96dd\" data-id=\"55c96dd\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-169200d elementor-widget elementor-widget-shock-intro-text\" data-id=\"169200d\" data-element_type=\"widget\" data-widget_type=\"shock-intro-text.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t    <!-- Intro Text -->\r\n    <div class=\"intro-text basic-intro me-auto text-start\">\r\n      <h2 class=\"title\"><span class=\"text-1 text-style-9 normal\">Wendy's \"Bobblehead Madness\" <\/span><span class=\"text-2 text-style-9 text-italic normal\">AR Filter<\/span><\/h2><div class=\"description \"><p>Our team innovated the \"Bobblehead Madness\" AR Filter, an advanced augmented reality tool exclusively for Wendy's. This AR filter fuses humor and interactivity with a brand-centric design, specifically engineered to appeal to Wendy's target demographic, particularly the young, technologically adept audience. Central to this campaign was the introduction of a bobblehead effect, allowing fans to transform themselves into a bobblehead basketball player, reminiscent of the classic collectible toy.<\/p><p>The primary objective of this initiative was to tap into the viral nature of memes through a novel, engaging format. This strategy aimed to amplify Wendy's brand engagement and bolster its social media footprint during the NCAA March Madness event, thereby creating a unique, memorable, and interactive experience for users.<\/p><p>\u00a0<\/p><\/div>    <\/div>\r\n\r\n    <!-- Script needs -->\r\n    <script>\r\n      \/*----------------------------------------------\r\n      Typed Text Settings\r\n      ----------------------------------------------*\/\r\n      jQuery(function ($) {\r\n        'use strict';\r\n\r\n        if (document.querySelector('.typed-text-169200d') !== null) {\t\r\n          var options = {\r\n            stringsElement: '#typed-strings-169200d',\r\n            typeSpeed: 60,\r\n            backSpeed: 30,\r\n            backDelay: 2000,\r\n            startDelay: 0,\r\n            loop: true\r\n          };\r\n          var typed = new Typed('.typed-text-169200d:not(.prevent)', options);\r\n        }\r\n\r\n        if (document.querySelector('.typed-text-2-169200d') !== null) {\r\n          var options_2 = {\r\n            stringsElement: '#typed-strings-2-169200d',\r\n            typeSpeed: 60,\r\n            backSpeed: 30,\r\n            backDelay: 2000,\r\n            startDelay: 0,\r\n            loop: true\r\n          };\r\n          var typed_2 = new Typed('.typed-text-2-169200d:not(.prevent)', options_2);\r\n        }\r\n      })\r\n    <\/script>\r\n\r\n    \t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-3f928f7 elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"3f928f7\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-3527efb\" data-id=\"3527efb\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-574b76b elementor-widget elementor-widget-shock-gallery\" data-id=\"574b76b\" data-element_type=\"widget\" data-widget_type=\"shock-gallery.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t    <!-- Gallery -->\r\n    <div class=\"shock-section\">\r\n            <!-- Gallery -->\r\n      <div class=\"gallery has-gap stretched\">\r\n        <div  class=\"row g-0\" >          <div class=\"col-12 col-md-6 col-lg-3 \"><a href=\"https:\/\/upcomingmedia.com\/wp-content\/uploads\/2024\/04\/Screenshot-2024-04-07-at-2.02.23-PM.png\" class=\"lightbox-link item   hover-zoom \">            <div class=\"image-wrapper\">\r\n              <div class=\"overlay\"><\/div>\r\n              <img decoding=\"async\" src=\"https:\/\/upcomingmedia.com\/wp-content\/uploads\/2024\/04\/Screenshot-2024-04-07-at-2.02.23-PM.png\" alt=\"Wendy's \"Bobblehead Madness\"\" class=\"image fit-cover\" \/>            <\/div>\r\n                      <\/a>\r\n          <\/div>          <div class=\"col-12 col-md-6 col-lg-3 \"><a href=\"https:\/\/upcomingmedia.com\/wp-content\/uploads\/2024\/04\/Screenshot-2024-04-07-at-2.02.37-PM.png\" class=\"lightbox-link item   hover-zoom \">            <div class=\"image-wrapper\">\r\n              <div class=\"overlay\"><\/div>\r\n              <img decoding=\"async\" src=\"https:\/\/upcomingmedia.com\/wp-content\/uploads\/2024\/04\/Screenshot-2024-04-07-at-2.02.37-PM.png\" alt=\"Wendy's \"Bobblehead Madness\"\" class=\"image fit-cover\" \/>            <\/div>\r\n                      <\/a>\r\n          <\/div>          <div class=\"col-12 col-md-6 col-lg-3 \"><a href=\"https:\/\/upcomingmedia.com\/wp-content\/uploads\/2024\/04\/Screenshot-2024-04-07-at-1.52.24-PM.png\" class=\"lightbox-link item   hover-zoom \">            <div class=\"image-wrapper\">\r\n              <div class=\"overlay\"><\/div>\r\n              <img decoding=\"async\" src=\"https:\/\/upcomingmedia.com\/wp-content\/uploads\/2024\/04\/Screenshot-2024-04-07-at-1.52.24-PM.png\" alt=\"Wendy's \"Bobblehead Madness\"\" class=\"image fit-cover\" \/>            <\/div>\r\n                      <\/a>\r\n          <\/div>          <div class=\"col-12 col-md-6 col-lg-3 \"><a href=\"https:\/\/vimeo.com\/931781337\/ab6f995f51?share=copy\" class=\"lightbox-link item active  hover-zoom \"><i class=\"gallery-icon floating-item-smooth fas fa-play-circle\" aria-hidden=\"true\"><\/i>            <div class=\"image-wrapper\">\r\n              <div class=\"overlay\"><\/div>\r\n              <img decoding=\"async\" src=\"https:\/\/upcomingmedia.com\/wp-content\/uploads\/2024\/04\/Wendys-22Bobblehead-Madness22.gif\" alt=\"Wendy's Bobblehead Madness\" class=\"image fit-cover\" \/>            <\/div>\r\n                      <\/a>\r\n          <\/div><\/div>      <\/div> <!-- \/Gallery -->\r\n          <\/div>\r\n\r\n    \t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Wendy&#8217;s&#8221;Bobblehead Madness&#8221; AR Filter Wendy&#8217;s &#8220;Bobblehead Madness&#8221; AR Filter Our team innovated the &#8220;Bobblehead Madness&#8221; AR Filter, an advanced augmented reality tool exclusively for Wendy&#8217;s. This AR filter fuses humor&#8230;<\/p>\n","protected":false},"featured_media":77747,"comment_status":"closed","ping_status":"closed","template":"templates\/full-width.php","shock-portfolio-category":[73],"shock-portfolio-tag":[75,74,76],"_links":{"self":[{"href":"https:\/\/upcomingmedia.com\/wp-json\/wp\/v2\/shock-portfolio\/77746"}],"collection":[{"href":"https:\/\/upcomingmedia.com\/wp-json\/wp\/v2\/shock-portfolio"}],"about":[{"href":"https:\/\/upcomingmedia.com\/wp-json\/wp\/v2\/types\/shock-portfolio"}],"replies":[{"embeddable":true,"href":"https:\/\/upcomingmedia.com\/wp-json\/wp\/v2\/comments?post=77746"}],"version-history":[{"count":10,"href":"https:\/\/upcomingmedia.com\/wp-json\/wp\/v2\/shock-portfolio\/77746\/revisions"}],"predecessor-version":[{"id":77765,"href":"https:\/\/upcomingmedia.com\/wp-json\/wp\/v2\/shock-portfolio\/77746\/revisions\/77765"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/upcomingmedia.com\/wp-json\/wp\/v2\/media\/77747"}],"wp:attachment":[{"href":"https:\/\/upcomingmedia.com\/wp-json\/wp\/v2\/media?parent=77746"}],"wp:term":[{"taxonomy":"shock-portfolio-category","embeddable":true,"href":"https:\/\/upcomingmedia.com\/wp-json\/wp\/v2\/shock-portfolio-category?post=77746"},{"taxonomy":"shock-portfolio-tag","embeddable":true,"href":"https:\/\/upcomingmedia.com\/wp-json\/wp\/v2\/shock-portfolio-tag?post=77746"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}