Hellmann's "Tailgate Challenge"
AR Filter

The Hellmann's Tailgate Challenge is an interactive filter that captures the excitement and camaraderie of game day where users can "grill" virtual burgers within the AR environment, simulating the sizzle and aroma of a real tailgate grill. The interactive element peaks when it’s time to draw on the Hellmann's mayonnaise by aiming and applying virtual mayo from the bottle to their freshly cooked virtual burgers within time.