News

AR for Food & Beverage: A Mouth-Watering Digital Experience

Many diners love hearing the words, “Would you like to see the dessert menu?” Both server and restaurant owners love it when customers answer in the affirmative. Desserts look tempting enough on paper, but imagine […]

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“Driving” Automotive Sales with Augmented Reality

When people are investing a new automobile, they always need two things in order to make an informed purchase: the right information, and an emotional connection to the vehicle. The challenge for automakers is how […]

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Do You Advertise using AR? If Not, You Should Be.

50 years ago, TV, radio, and print advertising were the most common ways of reaching new customers. Especially to those raised in the mid-20th century, they’re still very effective today, despite the fact that they […]

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The StickARs Augmented Reality App: A New Dimension in Brand Engagement

Upcoming Media Inc., a Toronto-based tech company, has announced the upcoming December 2018 release of the new StickARs augmented reality (AR) app. This development adds a whole new dimension of possibilities to brands looking to […]

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How Big is Apple? As it Turns Out, Really, Really Big.

Remember that old phrase, “An apple a day keeps the doctor away?” Considering the recent announcement of Apple Inc.’s current worth, one could update that adage to read, “Selling Apple products today keeps the investors […]

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How Consumers Really Use Augmented Reality

Augmented reality (AR) has often been associated with gaming, entertainment, and social media. In other words, people find AR experiences engaging and fun. However, more and more brands are recognizing that the impact AR has […]

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Facebook Augmented Reality Ads: Transforming the Customer Experience

Once again, tech giant Facebook is adding a new game-changing innovation to its arsenal with Facebook Augmented Reality Ads. Currently being tested on the Facebook app, this new feature will allow advertisers to offer exciting […]

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Photogrammetry and 3D Scanning: Setting New Paths in AR

It goes without saying that technology has transformed the way retailers interact and engage with their customers. However, what’s really astounding is how technology’s continued evolution keeps retailers adapting new concepts at an unprecedented rate. […]

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How Augmented Reality is Influencing Social Media in 2018

These days, no matter which industry you’re in, a social media presence is paramount to success. However, finding and keeping online customers through social media is no longer about just being there, but rather how […]

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Speakers University Launches Augmented Reality Experience

If you ask a student how they prefer to receive their lesson material, some might say they’d rather read it than use technology. Others, however, wouldn’t hesitate to offer the opposite preference. But now, thanks […]

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