News

How Big is Apple? As it Turns Out, Really, Really Big.

Remember that old phrase, “An apple a day keeps the doctor away?” Considering the recent announcement of Apple Inc.’s current worth, one could update that adage to read, “Selling Apple products today keeps the investors […]

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How Consumers Really Use Augmented Reality

Augmented reality (AR) has often been associated with gaming, entertainment, and social media. In other words, people find AR experiences engaging and fun. However, more and more brands are recognizing that the impact AR has […]

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Facebook Augmented Reality Ads: Transforming the Customer Experience

Once again, tech giant Facebook is adding a new game-changing innovation to its arsenal with Facebook Augmented Reality Ads. Currently being tested on the Facebook app, this new feature will allow advertisers to offer exciting […]

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Photogrammetry and 3D Scanning: Setting New Paths in AR

It goes without saying that technology has transformed the way retailers interact and engage with their customers. However, what’s really astounding is how technology’s continued evolution keeps retailers adapting new concepts at an unprecedented rate. […]

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How Augmented Reality is Influencing Social Media in 2018

These days, no matter which industry you’re in, a social media presence is paramount to success. However, finding and keeping online customers through social media is no longer about just being there, but rather how […]

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Speakers University Launches Augmented Reality Experience

If you ask a student how they prefer to receive their lesson material, some might say they’d rather read it than use technology. Others, however, wouldn’t hesitate to offer the opposite preference. But now, thanks […]

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Augmented/Virtual Reality Usage to Grow By Up to 300% by 2025

As more consumers discover the awesome power and impact of augmented reality (AR) and virtual reality (VR) to engage and educate them on their favourite products, brands are responding by investing more into AR initiatives […]

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Augmented/Virtual Reality Market Projected to Top $215B by 2021

The Pokémon Go craze that started during the summer of 2016 proved that augmented reality (AR) could be used to create a compelling world that the user can immerse themselves in for hours – and […]

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5 Ways Augmented Reality Adds Value to Realtors

Thanks to digital technology, prospective homebuyers can search for a new home or cottage online, saving time and easing the transaction process for both themselves and their real estate broker or agent. With augmented reality (AR) […]

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Create Interactive Scavenger Hunts with Augmented Reality Places

Remember the Pokémon Go craze during the summer of 2016? Even if you didn’t play the game yourself, you had a sense of the concept: By using an app, players “find” and “capture” virtual characters […]

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