News

How AR is Changing Consumer Experience for Good

The world of retail has been changing rapidly over the past few years, and it’s only going to get more interesting in the future. The evolution of technology will continue to impact how consumers shop and what they buy. One emerging trend that is sure to have a significant impact on the way we shop […]

4 Habits of Successful Creative Entrepreneurs That You Should Start Practicing Today

Knowing the best practices of your industry can set you years ahead in terms of your success. When working in the corporate world, employees learn about the actions and skills that will lead to a thriving career from one another. However, when you are a creative entrepreneur, you are essentially on your own. As a […]

How Basketball and Spark AR Combined Make an Awesome Customer Experience

Few things are as exciting to watch as your favourite basketball player rushing down the court and a shooting three-pointer as the final buzzer sounds. The energy from the stadium reverberates in the streets, homes, and communities of fans around the world. With 2.2 billion fans globally and a massive fan base in North America, […]

Beyond HUDs: AR Innovations That Will Drive Future Cars Forward

We live in an exciting point in the history of automobiles. The day when land vehicles run exclusively on renewable energy and drive completely on their own may not come soon, but we have the privilege to witness the cars which are becoming not just more electric and autonomous, but also more “augmented.” Augmented reality […]

Using Augmented Reality to Boost Resort Bookings

The digital age has empowered travellers to browse luxury resort options online and compare different destinations to craft the perfect getaway. Never before has shopping for and booking vacations been so fast and easy, unless you work as professional travel agent – and even then you’d still have stacks of brochures to leaf through when […]

3D Food And Drink: Immersing Trade Shows in Delicious Deep Dish AR

Upcoming Media served up some impressive augmented reality (AR) experiences at two high profile conferences in Toronto this past month: the Restaurants Canada Show and the DX3 Trade Show. In partnership with MetaVRse, North America’s leading VR + AR consulting and product development company, and the Toronto chapter of the VRARA, the world’s leading association […]

Visit 3D Food & Drink at the Restaurants Canada Show in Toronto

The 2019 Restaurants Canada Show takes place in Toronto at the Enercare Centre from February 24 – 26. For over 70 years, hospitality professionals from all over the world have come together to shop, taste, learn, connect, and grow their business at the event, which is owned and operated by Restaurants Canada. Over 18,000 attendees […]

2018: Where We’ve Been, and Where We’re Going

2018 was one of our most exciting years at Upcoming Media. We’ve had the privilege to develop and expand our technology to help a wide array of clients bring exciting, interactive augmented reality (AR) experiences to their customers. We’ve also created some amazing partnerships that give us even bigger tech muscles here in “Silicon Valley […]

Saint Elizabeth Healthcare: Using AR to Spread Hope and Happiness

Founded in 1908, Saint Elizabeth Healthcare (SE Health) is a not-for-profit charitable organization and Canada’s largest diversified healthcare company. Their over 9,000 “leaders of impact” deliver integrated home, virtual, and seniors health care services and support to more than 20,000 Canadians each day, spreading hope and happiness to every life they touch. Over the years, […]

The AR Sneaker Store: A Perfect Fit for Footwear Retail

Browsing online or in a catalogue for shoes can be great fun, but it’s hard to get an actual “feel” for the sneaker on a flat piece of paper. To really allow consumers to immerse themselves when browsing products, shoe retailers need to embrace technology to provide memorable shopping experiences that will create immediate excitement and […]

AR for Food & Beverage: A Mouth-Watering Digital Experience

Many diners love hearing the words, “Would you like to see the dessert menu?” Both server and restaurant owners love it when customers answer in the affirmative. Desserts look tempting enough on paper, but imagine how much more restaurants could boost food and beverage sales by providing customers with an immersive augmented reality (AR) experience […]