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Elon Musk’s Optimus Robot: A Glimpse Into the Future of Humanoid Robotics

Elon Musk recently unveiled the next iteration of Optimus, Tesla’s humanoid robot, during Tesla’s AI Day 2024. Musk’s vision for Optimus extends beyond an ordinary robot assistant. He believes that…

Transforming Mobile App Business Strategies using 5G Technology

Transforming Mobile App Business Strategies using 5G Technology 5G technology is transforming the tech landscape, specifically mobile app development and its accompanying business strategies. With faster speeds, lower latency, and…

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Ready to stepinto the future? We’re excited to collaborate and bring your vision to life. Contact us to explore how our expertise can elevate your project. Let’s create something extraordinary…

How Basketball and Spark AR Combined Make an Awesome Customer Experience

Few things are as exciting to watch as your favourite basketball player rushing down the court and a shooting three-pointer as the final buzzer sounds. The energy from the stadium…

Using Spark AR Technology to Create Amazing Food Experiences for Wendy’s

Forward-thinking restaurant owners and quick-service food retailers understand the importance of using tech to keep their products top of mind with consumers. This strategy has become especially important during the…

Beachcomber AR

Using Augmented Reality to Boost Resort Bookings

The digital age has empowered travellers to browse luxury resort options online and compare different destinations to craft the perfect getaway. Never before has shopping for and booking vacations been…

Steak Poke Bowl

3D Food And Drink: Immersing Trade Shows in Delicious Deep Dish AR

Upcoming Media served up some impressive augmented reality (AR) experiences at two high profile conferences in Toronto this past month: the Restaurants Canada Show and the DX3 Trade Show. In…

Saint Elizabeth Healthcare: Using AR to Spread Hope and Happiness

Founded in 1908, Saint Elizabeth Healthcare (SE Health) is a not-for-profit charitable organization and Canada’s largest diversified healthcare company. Their over 9,000 “leaders of impact” deliver integrated home, virtual, and…

Do You Advertise using AR? If Not, You Should Be.

50 years ago, TV, radio, and print advertising were the most common ways of reaching new customers. Especially to those raised in the mid-20th century, they’re still very effective today,…

Augmented Reality Toronto

How Consumers Really Use Augmented Reality

Augmented reality (AR) has often been associated with gaming, entertainment, and social media. In other words, people find AR experiences engaging and fun. However, more and more brands are recognizing…