For the holiday season, we created a Kohl’s Cash Claw Machine using Spark AR as an interactive social camera experience. Users accessed the effect through their mobile camera, where a festive animated claw machine appeared in front of them.

With a tap, players could drop the claw, grab a wrapped present, and reveal a randomized Kohl’s Cash reward. The experience blended seasonal visuals, smooth animation, and arcade-style mechanics to turn a simple promotion into a fun, shareable holiday moment designed for social engagement and repeat play.