L'Oreal Paris Feria"Ready For A Change?"
AR Filter

We created the "Ready For A Change?" AR Filter for L'Oreal Paris Feria, a dynamic marketing tool designed to engage a style-conscious audience. This innovative AR filter features a randomizer that cycles through various hair colors, offering users a virtual, risk-free makeover. When it settles on a color, it highlights the shade along with the product name and code, streamlining the path to purchase.

Our design focuses on user-friendliness and realistic color rendering, ensuring an enjoyable and practical experience. This campaign not only showcases our expertise in leveraging AR technology but also emphasizes our commitment to creating interactive and personalized marketing solutions that resonate with the brand's identity. The "Ready For A Change?" AR Filter has successfully enhanced L'Oreal Paris Feria's digital engagement, making it a standout example of modern, innovative marketing.