For the Wendy’s Biggie Bag campaign, we developed an interactive digital game inspired by a cornhole-style tossing challenge. Players aimed and launched items onto a custom Wendy’s-themed game board, scoring points through quick, responsive gameplay.

The experience featured animated product visuals, floating Biggie Bag graphics, and real-time score tracking to create an engaging, competitive loop that encouraged repeat play. Designed for social and digital sharing, the activation transformed a simple value meal promotion into a fun, interactive brand experience that kept the Biggie Bag front and center.