Wendy's Biggie Bag Challenge
AR Filter
Wendy's Biggie Bag Challenge Instagram AR Filter
For the Wendy's $5 Biggie Bag campaign, we sought to craft an experience that was as innovative and delightful as Wendy's menu offerings. The result was the Wendy's Biggie Bag Challenge, an engaging Instagram AR Filter that combined the fun of a classic backyard game with the irresistible appeal of Wendy's products.
We developed a custom AR filter that transported users into a virtual Wendy's-themed cornhole game. Players aimed to toss digital fries, burgers, and nuggets into a cornhole board emblazoned with the iconic Wendy's logo. The game mechanics were designed to be intuitive and addictive, encouraging repeated play and sharing.
The visual style was quintessentially Wendy's – vibrant, friendly, and mouth-watering. We paid special attention to the photorealistic appearance of the food, ensuring each item looked just as tempting as in real life. As players scored points, they were rewarded with fun animations and satisfying sound effects, enhancing the tactile joy of the game.
The Wendy's Biggie Bag Challenge was a testament to our team's ability to merge classic marketing with modern technology, creating an immersive experience that celebrated the classic taste of Wendy's and connected with customers in a playful and memorable way.