Wendy's"Bobblehead Madness"
AR Filter
Wendy's "Bobblehead Madness" AR Filter
Our team innovated the "Bobblehead Madness" AR Filter, an advanced augmented reality tool exclusively for Wendy's. This AR filter fuses humor and interactivity with a brand-centric design, specifically engineered to appeal to Wendy's target demographic, particularly the young, technologically adept audience. Central to this campaign was the introduction of a bobblehead effect, allowing fans to transform themselves into a bobblehead basketball player, reminiscent of the classic collectible toy.
The primary objective of this initiative was to tap into the viral nature of memes through a novel, engaging format. This strategy aimed to amplify Wendy's brand engagement and bolster its social media footprint during the NCAA March Madness event, thereby creating a unique, memorable, and interactive experience for users.