Wendy's"Bobblehead Madness"
AR Filter

Our team innovated the "Bobblehead Madness" AR Filter, an advanced augmented reality tool exclusively for Wendy's. This AR filter fuses humor and interactivity with a brand-centric design, specifically engineered to appeal to Wendy's target demographic, particularly the young, technologically adept audience. Central to this campaign was the introduction of a bobblehead effect, allowing fans to transform themselves into a bobblehead basketball player, reminiscent of the classic collectible toy.

The primary objective of this initiative was to tap into the viral nature of memes through a novel, engaging format. This strategy aimed to amplify Wendy's brand engagement and bolster its social media footprint during the NCAA March Madness event, thereby creating a unique, memorable, and interactive experience for users.