Wendy's"Football Photo Booth"
AR Filter

Wendy's "Football Photo Booth" AR Filter

The "Football Photo Booth" AR Filter campaign for Wendy's was a dynamic and engaging project, designed to create an immersive and fun experience for football fans. The concept revolved around an augmented reality (AR) Instagram filter, which allowed users to superimpose their faces into three different football-themed scenes, bringing a unique personal touch to each interaction. Wendy's successfully merged the excitement of football with innovative AR technology, creating a memorable and shareable experience for users. It not only elevated Wendy's brand presence in the digital space but also connected with the audience in a meaningful and entertaining way.