Wendy's"Hot & Crispy Fries"
AR Filter

The Wendy's "Hot & Crispy Fries" AR Filter campaign, designed to promote their new fry recipe, successfully leveraged augmented reality technology to engage a young, tech-savvy audience. Users were challenged to catch crispy fries while avoiding soggy ones in a playful 30-second game, creating an interactive and enjoyable experience. This campaign, primarily hosted on social media platform Instagram, not only generated significant buzz and increased engagement on Wendy's social media profile but also emphasized the brand's innovative approach and commitment to fun, ultimately boosting product awareness and enhancing Wendy's image in the quick-service restaurant industry.