Wendy's"Meme Madness"
AR Filter

We developed the "Meme Madness" AR Filter, an innovative augmented reality experience exclusively for Wendy's. This AR filter was a blend of humor, interactivity, and brand-centric design, tailored to resonate with Wendy's target audience, especially the younger, tech-savvy demographic. The primary goal of this campaign was to leverage the engaging power of memes in a unique, interactive way, while simultaneously boosting Wendy's brand engagement and social media presence.