Wendy's"Shoot Your Shot"
AR Filter

For the Wendy's Official Breakfast of NCAA March Madness campaign, our team developed the "Shoot Your Shot" Instagram AR filter, which captures the excitement of the tournament and adds a fun twist to the mix. This interactive AR filter was not just a game—it was an immersive experience that brought the spirit of March Madness to Wendy's audience with a playful, competitive edge, where users shoot backwards to score in a certain amount of time.