eCommerce

Facebook Augmented Reality Ads: Transforming the Customer Experience

Once again, tech giant Facebook is adding a new game-changing innovation to its arsenal with Facebook Augmented Reality Ads. Currently being tested on the Facebook app, this new feature will allow advertisers to offer exciting augmented reality (AR) experiences right in their newsfeed. Facebook users will have the ability to try on fashion accessories, experiment […]
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Augmented/Virtual Reality Market Projected to Top $215B by 2021

Augmented/Virtual Reality Market Projected to Top $215B by 2021

The Pokémon Go craze that started during the summer of 2016 proved that augmented reality (AR) could be used to create a compelling world that the user can immerse themselves in for hours – and keep coming back for more. For marketers, AR and virtual reality (VR) opened a world of possibilities to create amazing […]
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3 Ways that Augmented Reality Apps Enhance Mobile Shopping

It’s no secret that online shopping has revolutionized the way we browse for and purchase products. Online shopping allows us to avoid malls, easily comparison shop from the comfort of our home or workplace, and access goods from nearly anywhere in the world. But brick-and-mortar stores offer consumers something that mobile has struggled with: sensory […]
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