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Visit 3D Food & Drink at the Restaurants Canada Show in Toronto
The 2019 Restaurants Canada Show takes place in Toronto at the Enercare Centre from February 24 – 26. For over 70 years, hospitality professionals from all over the world have…
2018: Where We’ve Been, and Where We’re Going
2018 was one of our most exciting years at Upcoming Media. We’ve had the privilege to develop and expand our technology to help a wide array of clients bring exciting,…
The AR Sneaker Store: A Perfect Fit for Footwear Retail
Browsing online or in a catalogue for shoes can be great fun, but it’s hard to get an actual “feel” for the sneaker on a flat piece of paper. To really…
AR for Food & Beverage: A Mouth-Watering Digital Experience
Many diners love hearing the words, “Would you like to see the dessert menu?” Both server and restaurant owners love it when customers answer in the affirmative. Desserts look tempting…
“Driving” Automotive Sales with Augmented Reality
When people are investing a new automobile, they always need two things in order to make an informed purchase: the right information, and an emotional connection to the vehicle. The…
How Big is Apple? As it Turns Out, Really, Really Big.
Remember that old phrase, “An apple a day keeps the doctor away?” Considering the recent announcement of Apple Inc.’s current worth, one could update that adage to read, “Selling Apple…
Photogrammetry and 3D Scanning: Setting New Paths in AR
It goes without saying that technology has transformed the way retailers interact and engage with their customers. However, what’s really astounding is how technology’s continued evolution keeps retailers adapting new…
How Augmented Reality is Influencing Social Media in 2018
These days, no matter which industry you’re in, a social media presence is paramount to success. However, finding and keeping online customers through social media is no longer about just…
Speakers University Launches Augmented Reality Experience
If you ask a student how they prefer to receive their lesson material, some might say they’d rather read it than use technology. Others, however, wouldn’t hesitate to offer the…
Augmented/Virtual Reality Market Projected to Top $215B by 2021
The Pokémon Go craze that started during the summer of 2016 proved that augmented reality (AR) could be used to create a compelling world that the user can immerse themselves…