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3D Food And Drink: Immersing Trade Shows in Delicious Deep Dish AR
Upcoming Media served up some impressive augmented reality (AR) experiences at two high profile conferences in Toronto this past month: the Restaurants Canada Show and the DX3 Trade Show. In…
Visit 3D Food & Drink at the Restaurants Canada Show in Toronto
The 2019 Restaurants Canada Show takes place in Toronto at the Enercare Centre from February 24 – 26. For over 70 years, hospitality professionals from all over the world have…
2018: Where We’ve Been, and Where We’re Going
2018 was one of our most exciting years at Upcoming Media. We’ve had the privilege to develop and expand our technology to help a wide array of clients bring exciting,…
Saint Elizabeth Healthcare: Using AR to Spread Hope and Happiness
Founded in 1908, Saint Elizabeth Healthcare (SE Health) is a not-for-profit charitable organization and Canada’s largest diversified healthcare company. Their over 9,000 “leaders of impact” deliver integrated home, virtual, and…
The AR Sneaker Store: A Perfect Fit for Footwear Retail
Browsing online or in a catalogue for shoes can be great fun, but it’s hard to get an actual “feel” for the sneaker on a flat piece of paper. To really…
AR for Food & Beverage: A Mouth-Watering Digital Experience
Many diners love hearing the words, “Would you like to see the dessert menu?” Both server and restaurant owners love it when customers answer in the affirmative. Desserts look tempting…
“Driving” Automotive Sales with Augmented Reality
When people are investing a new automobile, they always need two things in order to make an informed purchase: the right information, and an emotional connection to the vehicle. The…
Do You Advertise using AR? If Not, You Should Be.
50 years ago, TV, radio, and print advertising were the most common ways of reaching new customers. Especially to those raised in the mid-20th century, they’re still very effective today,…
How Big is Apple? As it Turns Out, Really, Really Big.
Remember that old phrase, “An apple a day keeps the doctor away?” Considering the recent announcement of Apple Inc.’s current worth, one could update that adage to read, “Selling Apple…
How Consumers Really Use Augmented Reality
Augmented reality (AR) has often been associated with gaming, entertainment, and social media. In other words, people find AR experiences engaging and fun. However, more and more brands are recognizing…